▪ Responsible for analyzing and optimizing business and financial performance across the verticals of brands and respective geographies. Scope of analysis largely covers evaluation of financial performance and soundness, market penetration & market share and business positioning to avail market/industry opportunities.▪ Build quarterly and annual budgets and variance reports to identify divergence. Analyze conditions driving divergence by assessing internal and external factors.▪ Business Planning, Budgeting & forecasting to identify the growth opportunities available, risk evaluation of all business segments – enabling to undertake strategic decisions to invest or divest.▪ Assisting Sales and Operations in forecasting demand and reviewing sell through. Demand forecasting is performed with the involvement of the vendors (Samsung, Huawei, Apple, Lenovo, LG and Blackberry) and respective commercial team.▪ Prepare and present business performance reports and presentation to report on growth performance, vendor/segment/territory profitability performance, market share analysis, Rebate Assessment & Eligibility Analysis (Sell Through, Activation, Sell Out) and key indicators report which can help informed decision making.

Analyzed financial information to produce forecasts of business, industry, and economic conditions for use in making investment decisions. Analyzed & prepared daily, weekly and monthly sales productivity reports for Retail Banking Group products viz. Personal Loans, Mortgages & Credit Cards.Prepared and presented the staff performance reports for managerial review & HR department to decide Analyzed market data vis-a-vis sales trends and compiled sales quality reports that helped management plan and forecast sales targets.Worked in the Sales Force Effectiveness project team, to successfully develop the Activity Tracker, which tracked all the aspects of the sales staff's activities including cold calls, client visits, meetings etc. This helped in the verification and appraisal process.Worked in the Moukafaa project team that encompassed the entire staff of the bank. The implementation of this project enabled every staff member to get credited for a sale or deal. All the staff involved right from the lead generator to the sales staff that converted and closed the deal would get incentives for their inputs.Prepared a reject reconciliation report to analyze & compile issues affecting sales and performance. The major issues were highlighted and the report presented to the management for review and action.Accomplishments:Instrumental in developing and implementing 2 major projects (Sales Force Effectiveness and Moukafaa in Retail Banking Group), as part of a team that helped analyze performance and motivate the entire staff for leads as well as deals.Accurate sales performance analysis of staff helped HR retain and terminate staff on the basis of performance.

Addressed & solved customer complaints within designated time frames, always keeping the CM informed and updated about the status.Ensured smooth and effective communication with other business groups/departments. This helped faster resolution of cases in a planned & organized manner.Highlighted problems/bottlenecks and suggested ways to enhance client satisfaction. Proactively supported staff members in managing work effectively.Ensured timely and accurate completion of all tasks assigned by the supervisor/team leader. Ensured 100% quality and accuracy in the case resolution process. Constantly reviewed departmental procedures and initiated process improvement activities to achieve maximum efficiencies.Accomplishments:Instrumental in achieving a high success rate of 85 - 90 % of same-day case resolutions. A record of sorts, considering that the designated turn-around-time (TAT) was 2 days.Exceeded assigned personal targets in quality as well as quantity. Personal Motto was to create a positive impact with the customer with best outcome in shortest possible time.

Worked with the Corporate and Investment Banking Group (CIBG - OPS), Small & Medium Enterprises ( SME - OPS) and Mashreq Securities ( MS - OPS).Reviewed and scrutinized documents (Memorandum of Association, Articles of Association, Trade License, Board Resolution etc) for opening and authorizing accounts in CIBG, SME and MS.Provided continuous feedback & discussed problem cases for resolution with branches and direct sales team of CIBG, SME and MS.Assisted the team in handling and processing of documentation for account opening from across UAE.Communicated document processing status with the sales team in cases where there were account opening delays or declines.Established a synergistic relationship with all related units of the bank viz. Compliance, Legal, Fraud and Investigation.Checked documents of SME accounts received via Electronic Data Monitoring Systems (EDMS), and then processed the accounts into Banksys software.Represented CCAM department for User Acceptance Testing (UAT) of the Bank system and online products.Prepared MIS and business object reports for centralized branches for the accounts opened / discrepant on daily and monthly basis. The higher management of the sales team could thus get the daily status of number of new accounts opened, and the monthly report presented to the top level management gave an overview of performance of the team as a whole.Trained new staff with documentation process and the overall Banking system and it's functions.Was provided training through Mashreq E-Learning courses viz. "Fundamentals of Banking, Anti- Money Laundering Measures, Business Excellence, Advance Excel etc.".Accomplishments:Ensured unethical methods were not followed internally in any department to increase sales or speed up registration procedures.Monitored customers wanted for money laundering, dishonouring cheques etc., thus saving the bank huge sums of money in reputation, litigation etc.

Responsibilities:Represented Toshiba Laptops at Dubai's leading International Technology Exhibition - GITEX for Nov 2006 & Sept 2007.Exceeded all sales goals by developing excellent negotiation, problem solving, and customer service skills.Provided excellent technical support and service to customers.