Leading a team of 17 to support 130 sales staff● Managing Jazz stronghold Central and Southern Punjab Region with annual revenue of PKR 70 B ensuring 15% YTD growth, customer base of 18M, market share of 51% and 3,300 towers.● Helping Jazz achieve BHAGs by breaking it into small actionable KPIs. (M3 5%, Recharge Growth 3%)● Creating an empowering ecosystem for wellbeing of People, Profit and Planet.

Led a team of 05 AMs● Managed CXO Business Review to drive Distribution Channel Strategy (Ways to gain/retain Market Leadership, Acquisition & retention of Quality Customer)● Revamped of the Channel Planning and Distribution (CPD) GTM Strategy with ethos of PRIME. (Volume to Value focus via Enabler centricity, training organization, focus on digital channels, targets optimization) Improved Quality Acquisition by 7%● Drove CPD’s digital ambition by launching progressive commissioning for digital partners and introduction of modules of Jazz Point App after detailed research and usability testing to improve the user experience and make it a true one stop shop solution to cater to Jazz Business Partners’ needs.

Led a team of 04 Assistant Managers.● Telenor Top Talent Program. Shadowed Telenor Management (CXOs).● Managed the pay for performance model for staff and franchises ● Completed automation of manual reporting saving 400 monthly man hours.

Led a team of 03 specialists.● Managed the pay for performance model for 260+ staff and 345+ franchises. ● Handled the performance management of the major KPIs (FCA, Rech, MFS, Floats, Distribution footprint & efficiency, iFCA, BVS to FCA) via sharing daily visibilities to the on-ground teams and management. ● Ensured governance by keeping active check on fraudulent activities and recommending action to align the company ambitions with the on ground execution teams.

Led a team of 40 merchandisers to achieve high sales growth through visibility and availability. ● Custodian of trade rental programs with annual trade budget of PKR 45 M.● Head of Tourist Resort Plan. (Lucrative deals for trade in 20 + cities, activations and branding) Budget PKR 13 million to drive sales of PKR 200 Million. ● Responsible for Product Launches and GTM Strategy in the region

Mondelez Affiliate – Continental Biscuits LimitedArea Manager – Sales and Channel Management (Rawalpindi) Jun 18 to date● Led a team of 60 individuals including field officers, distribution managers, order bookers, and salesmen etc. to look after monthly business of PKR 60 Million. Total number of brands is 12 and SKUs 52.● Prepared and launched first Route Service Card for improving the accessibility of sales team with the trade partners for execution excellence.

Led Jazz Summerize (summer internship) program for the year 2017 with total of 45 interns from localuniversities (LUMS, IBA, NUST, GIK and IM Sciences). Approximate Budget PKR 0.6 Million.Designed Jazz Future Leaders Program to reduce the attrition rate.

Led a team of 15 to design electrical distribution system for 550 projects in 30 cities (Approx budget: PKR 1 B)

International Youth Exchange

JF-17 avionicsAdvanced RADAR & Telecommunication systems