Muhammad Asif

Muhammad Asif Email and Phone Number

Chief Strategy Officer at Sapphire Retail Limited @ Sapphire Retail Limited (SRL)
Muhammad Asif's Location
Lahore, Punjab, Pakistan, Pakistan
Muhammad Asif's Contact Details

Muhammad Asif work email

Muhammad Asif personal email

About Muhammad Asif

Experienced Chief Financial Officer with a demonstrated history of working in the Retail & Manufacturing Industry. Demonstrated ability to create, develop and execute short and long term financial strategies in profit driven, fast paced, fast fashion Textile & Footwear Manufacturing, Retailing and Distribution Industry Locally and Internationally. Skilled in Analytical Skills, Management, Financial Accounting, International Financial Reporting Standards (IFRS), and Financial Analysis. Strong finance professional graduated from Institute of Chartered Accountants of Pakistan (FCA).

Muhammad Asif's Current Company Details
Sapphire Retail Limited (SRL)

Sapphire Retail Limited (Srl)

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Chief Strategy Officer at Sapphire Retail Limited
Muhammad Asif Work Experience Details
  • Sapphire Retail Limited (Srl)
    Chief Strategy And Financial Officer
    Sapphire Retail Limited (Srl) Jul 2022 - Present
    Lahore, Punjab, Pakistan
  • Sapphire Retail Limited (Srl)
    Chief Financial Officer
    Sapphire Retail Limited (Srl) Sep 2016 - Sep 2022
    Pakistan
    As Chief Financial Officer of the Company, responsible for all Financial Operations of the Company which includes providing independent visibility of Business Operations through development of Buisness Intelligence Tools & ERP for speedy decision making. This includes providing historical and future insights into Buisness. Also responsible for all financial operation including Treasury, Accounts, Import & Export & Planning & Budgeting & legal & taxation of the Company. As CFO, I am responsible… Show more As Chief Financial Officer of the Company, responsible for all Financial Operations of the Company which includes providing independent visibility of Business Operations through development of Buisness Intelligence Tools & ERP for speedy decision making. This includes providing historical and future insights into Buisness. Also responsible for all financial operation including Treasury, Accounts, Import & Export & Planning & Budgeting & legal & taxation of the Company. As CFO, I am responsible for all Strategic and Tactical decision in the Company from Store Opening, Merchandise Planning, Textile Manufacturing from Grey Fabric Purchase to Finished Good manufacturing, Optimization of Marketing Spend and Store Operations. This includes optimal cost management through setting benchmarks for every activity in the Company with optimal yields set for each manufacturing processes. Show less
  • Style Textile (Pvt) Ltd
    Chief Financial Officer
    Style Textile (Pvt) Ltd Aug 2014 - Sep 2016
    Lahore
    Responsible for Setting up of state of the Art composite unit of knitting, Dyeing, Cutting, Embroidery, Printing and Stitching unit on 80 Acres of Land for Style Textile (Pvt) Limited. Part of the Team who has set up 10 Mega Watt Power plant. As Chief Financial Officer of the Group, responsible for making and implementing the Financial and Business Strategy, setting up of KPIs and ensuring their achievement through effective monitoring.
  • Service Sales Corporation
    Manager Finance - Planning And Corporate Affairs
    Service Sales Corporation Sep 2005 - Aug 2014
    Lahore
    As Manager Finance – Planning & Corporate Affairs (Present) of the Group, showed leadership in preparation of policy frame work for managing cash flows and working capital. Significant responsibilities: • Actively managing the working capital of the Company which includes creating strategies to transform the cash cycle• Actively involved in managing the cash flows through constant forecasting and creating initiatives to balance inflows and out flows• Responsible for creating culture… Show more As Manager Finance – Planning & Corporate Affairs (Present) of the Group, showed leadership in preparation of policy frame work for managing cash flows and working capital. Significant responsibilities: • Actively managing the working capital of the Company which includes creating strategies to transform the cash cycle• Actively involved in managing the cash flows through constant forecasting and creating initiatives to balance inflows and out flows• Responsible for creating culture of “Management by Objective” through setting targets and linking Bonus plan to performance• Responsible for creating strategies for Tax Planning including setting up Companies outside Pakistan• Involved in the long term strategic planning of the company as part of strategy committee which resulted in enhancing the business by 6 times in past 5 years.• Business and Financial Strategy – Preparing Annual Operating Plan, three year strategic plan, and monthly forecasts. Facilitating the development of effective business strategy by developing economics to understand core business performance, and leading the financial and operational assessment of strategic options.• Coordinating overall support to pricing architecture processes by conducting operating review of prior cycles’ results and leading modeling of alternative scenarios for next cycle.• Capex/New Business Venture – Leading development of capital investment proposals, and provided analytical and financial support in development of new business proposals• Competitive Activity Watch – Analyzing competitive activity on regular basis and coordinating development of competition’s P&L as a part of planning process• Support cross functional business strategies, actively converging the group to financially viable decision points.• Annual, quarterly, monthly & fortnightly reporting to assess performance. Liaison with functional owners in this process.• Implementation of Oracle Hyperion as Business Intelligence Tool in the Group. Show less
  • Kpmg Karachi Office
    Senior
    Kpmg Karachi Office 2000 - 2004

Muhammad Asif Skills

Management Ifrs Forecasting Financial Reporting Internal Controls Finance Financial Analysis Analysis Financial Audits Financial Accounting

Muhammad Asif Education Details

  • Institute Of Chartered Accountants Of Pakistan
    Institute Of Chartered Accountants Of Pakistan
  • Center Of Financial Excellance - Cfa Level 2
    Center Of Financial Excellance - Cfa Level 2

Frequently Asked Questions about Muhammad Asif

What company does Muhammad Asif work for?

Muhammad Asif works for Sapphire Retail Limited (Srl)

What is Muhammad Asif's role at the current company?

Muhammad Asif's current role is Chief Strategy Officer at Sapphire Retail Limited.

What is Muhammad Asif's email address?

Muhammad Asif's email address is ma****@****hoo.com

What schools did Muhammad Asif attend?

Muhammad Asif attended Institute Of Chartered Accountants Of Pakistan, Center Of Financial Excellance - Cfa Level 2.

What skills is Muhammad Asif known for?

Muhammad Asif has skills like Management, Ifrs, Forecasting, Financial Reporting, Internal Controls, Finance, Financial Analysis, Analysis, Financial Audits, Financial Accounting.

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