Muhammad Asif Ashraf Email & Phone Number

Dubai, Ae

United Arab Emirates

Dubai, United Arab Emirates

Effectively managing the sales and distribution operations for achieving the monthly and quarterly objectives. Create and deliver effective branding strategies to meet brand objectives like Distribution, Display, and other parameters. Designed the new trade schemes and came up with innovative marketing ideas to improve the business of onboard products. • Created loyalty programs for retailers and engaged them effectively.• Designed and executed tailor-made strategic trade and… Show more Effectively managing the sales and distribution operations for achieving the monthly and quarterly objectives. Create and deliver effective branding strategies to meet brand objectives like Distribution, Display, and other parameters. Designed the new trade schemes and came up with innovative marketing ideas to improve the business of onboard products. • Created loyalty programs for retailers and engaged them effectively.• Designed and executed tailor-made strategic trade and consumer offers, which resulted in both volumes and values increase.• New brands acquisition and addition by lead generation.• Developed and implemented a new territory plan that elevated both the numeric coverage and drop size per outlet.• Designed and implemented a strategic sales plan, implemented 80~20 rule and KPI based • performance monitoring that expanded the company’s customer base while ensuring its strong presence.• Highest sales achieved in April 2019 i.e. AED 3.5Mio. Delivered a 20% sales growth through better retail coverage and systematic ways of operations.• Received the best performance award for the year 2019. Show less

Dubai - United Arab Emirates

Effectively managing sales & marketing operations including strategic sales management, business development, trade marketing, branding and promotional campaigns in UAE, Oman, KSA and Qatar markets. Actively monitoring key performance metrics of the sales executives, identified challenges, and created new business plans applying proven sales strategies for market and business expansion. • Received best performance award for the year 2015.• Delivered a 40% increase in business… Show more Effectively managing sales & marketing operations including strategic sales management, business development, trade marketing, branding and promotional campaigns in UAE, Oman, KSA and Qatar markets. Actively monitoring key performance metrics of the sales executives, identified challenges, and created new business plans applying proven sales strategies for market and business expansion. • Received best performance award for the year 2015.• Delivered a 40% increase in business through better products' distribution and reach expansion• Appointed professional and financially sound 7.0 new major business partners/ distributors in Qatar, KSA, UAE & Oman, placed FALAK brands in key accounts and modern trade outlets of the entire Gulf region• Designed and implemented strategic business plans to achieve company objectives, effectively managing marketing & sales operations of $4.0 million per annum & supervising the entire distribution network of the Gulf region.• Recognized for increasing sales from $2.5 million to $3.5 million within 1 year in the Gulf region. • Developed a high-performance distribution network and achieved targets in a cost-effective manner. • Designed and executed comprehensive launch plans for five new brands in the Gulf region to generate healthy ROI Show less

Dubai - United Arab Emirates

• Efficiently handled complete sales operations in UAE & Oman, successfully met and exceeded set business targets, handled the business of AED 5.0 million per month• Control credit as per the assigned limit of each customer and on-time payment collection to improve the cash flow• Started channel-wise sales operations and managed placement of the company’s brands at retail outlets• Planned and coordinated all aspects of trade execution, and provided direction to… Show more • Efficiently handled complete sales operations in UAE & Oman, successfully met and exceeded set business targets, handled the business of AED 5.0 million per month• Control credit as per the assigned limit of each customer and on-time payment collection to improve the cash flow• Started channel-wise sales operations and managed placement of the company’s brands at retail outlets• Planned and coordinated all aspects of trade execution, and provided direction to field personnel.• Delivered a 25% increase in sales as business volume increased from AED 4.0M to AED 5.0M and exceeded a challenging annual sales target by 10% Show less

Lahore - Pakistan

• Recognized for achieving 1st position in meeting special sales targets in August 2009• Successfully developed and executed strategic sales operations in target markets of Central region of Pakistan and led a team of 60 sales personnel• Designed and implemented new products launch strategies for all trade segments and delivered an increase in total sales from PKR 50.0 million to PKR 85.0 million • Conceptualizing and implementing sales plan and re-launched Sogo Lighting World’s… Show more • Recognized for achieving 1st position in meeting special sales targets in August 2009• Successfully developed and executed strategic sales operations in target markets of Central region of Pakistan and led a team of 60 sales personnel• Designed and implemented new products launch strategies for all trade segments and delivered an increase in total sales from PKR 50.0 million to PKR 85.0 million • Conceptualizing and implementing sales plan and re-launched Sogo Lighting World’s brands in retail & wholesale market segments and achieved 22.0 million sales within one-year time. The growth of 150% was delivered through re-launch of Sogo brands in central Punjab region• Oversaw and led the entire Nestle professional’s brands execution for OOH channel in industrial areas of Punjab. • Designed sales plan and re-launch strategy for IFFCO (Pvt) Limited and successfully re-launched brands in Lahore while achieving 200 tons’ volume within 6 months and more than 100% growth Show less

Pakistan

• Held full management accountability for market execution, merchandising standards compliance, sales, operational expenses, and profit and loss• Envisaged and implemented strategic trade activities i.e. Display Competition for snacks category(Slanty Brand), Biscuits Wholesale Gift Scheme (Bravo Brand), Modern Trade Gift Scheme, Trade Loyalty Program and increased sales over 10% annually• Sales boosted from 6.0M to 12.5M for the very first time for biscuit category with the help of… Show more • Held full management accountability for market execution, merchandising standards compliance, sales, operational expenses, and profit and loss• Envisaged and implemented strategic trade activities i.e. Display Competition for snacks category(Slanty Brand), Biscuits Wholesale Gift Scheme (Bravo Brand), Modern Trade Gift Scheme, Trade Loyalty Program and increased sales over 10% annually• Sales boosted from 6.0M to 12.5M for the very first time for biscuit category with the help of wholesale gift scheme at Lahore market• Piloted Trade Loyalty Program for the retailers of Lahore city in August 2007 for the very first time in history and engaged 300 top retailers of Lahore with ever-increasing volumes. • Acknowledged for “Highest Sales Achievement” & “Best Performance” in 2007 for delivering outstanding results Show less

Pakistan

• Spearheaded a team of 17 sales associates by building enthusiasm and adapting feedback• Led sales team to successfully launch Kolson’s biscuit range and other snacks brands• Voted as sales officer of the year and subsequently promoted as Field Manager in March 2005.

M.A (Economics), Economics

Computer Science, Post Graduate Diploma (Pgd) Computer Sciences

B.Sc, Statistics