• Accomplishing sales objectives by planning, developing, implementing, and evaluating merchandising, and trade events.• Improving product marketability and profitability by researching, identifying, and capitalizing on market opportunities.• Improving product performance; coordinating new product development.• Identifying new opportunities by identifying customer & consumer requirements. Forecasting projected business; establishing targeted market share.• Projecting expected sales volume and profit for existing and new products.• Analyzing trends; establishing pricing strategies; recommending selling prices.• Monitoring costs, competition, supply, and demand.• Preparing and executing action plans and customer-service standards.• Resolving problems, identifying trends, determining system improvements; implementing change.

• Product and Business Development activities.• To act as the 'face' of the company & manage customer & existing accounts and identify opportunities for development and to manage all design and development activity in the business.• Manage & grow the business with potential customers & marketing initiatives & processes, develop new strategies.• Drive organizations strategy from conceptualization to execution, thereby enabling the organization to expand its business horizon with its existing as well as new customer base and realize its growth potential. • Execute lead generation strategy to maximize qualified leads for respective centers and guide them to generate winning solutions to maximize gains from such relationships. • Map market environment through time to time market research interventions and guide the team basis the respective analysis to optimize the results.• Build lasting customer relationships and to work with center merchandise teams to fortify strategic account relationships by designing and implementing high quality services. • Ensuring proper Management Controls are in place to track all outcomes on marketing, production & quality spends.

• Meeting sales target, handling customer account and product development.• Tracking job orders including complete follow-up from query receiving, costing, price, quotations, sample preparation, bulk order receiving, processing a complete timeline for the customer till goods are packed and ready to be dispatched at maturity.• Plan and manage sales and marketing resources according to agreed budget/cost.• Establish and implement necessary communication strategy for the improvement and awareness of quality issues across all departments.• Liaise with customers and suppliers where necessary (where impacting/affected by quality issues.• Maintain and develop existing and new customer through appropriate proposition and ethical sales method, and relevant internal liaison, to optimize quality of service, business growth and customer satisfaction.• Introduce indigenous products in local and foreign market.• Attend and present at external customer meetings and internal meetings with other company function necessary to perform duties and aid business development.• Monitor and report on production activities, costs, performance, etc, as required.• Maintain procedures to ensure consistent performance of production.• Report as necessary on changes in standards (internally and externally initiated) and on performance against standards.