- Collaborated with cross-functional team to conceptualize and design eGaragi Mobile Application.- Build Omnichannel Information Architecture to make seamless user journey throughout all eGaragi Products.- Led design initiatives for B2B and B2C products, collaborating with cross-functional teams to deliver user-centric solutions.- Leveraged expertise in User Research typography, interaction design, information architecture, and visual design to create compelling user experiences.- Conducted UX research and usability testing to inform design decisions and improve product usability.- Developed and maintained design systems to ensure consistency across platforms.- Utilized design software such as Figma, Adobe Creative Suite (Xd, Illustrator, Photoshop), and interactive prototyping tools to bring designs to life.- Demonstrated proficiency in one functional area of design while actively gaining experience in others.- Constructed prototypes to showcase feature functionality and articulate problem/solution.- Actively contributed to team discussions and design reviews, showcasing a passion for design and digital product landscape.- Embraced a collaborative, team-based environment, demonstrating eagerness to learn, grow, and adapt.

- Crafting captivating social media and campaign visuals.- Enhancing website aesthetics with WordPress design.- Editing engaging promotional videos.- Executing successful Google Ads campaigns.- Merging creativity with strategic design.- Transforming ideas into compelling visuals.

As the Creative Team Lead for Design, I fostered collaboration through networking events and seminars, offering exposure opportunities for designers. Formerly leading at Google DSC Islamabad, I built a dynamic network and cultivated a culture of innovation.

- Engaging in UI/UX design projects, contributing to innovative and user-friendly interfaces.- Gaining hands-on experience in crafting user interfaces and optimizing user experiences.- Exploring the design of utility apps, focusing on functionality and user-centricity.- Participating in the design process for video and photo editing applications, enhancing usability.- Developing skills in typography and color theory to create visually appealing designs.- Contributing to the optimization of design flow for a seamless user experience.