- Leading digiBOP vertical in BOP for enablement of all business and regulatory requirements- Launched new Mobile Application (Android/iOS) & managed Internet Banking using Temenos Infinity Platform- Introduced Raast, Credit Cards, RDA and Partnerships in digiBOP- Extended Spotlight; Infinity Support Platform to Customer Care team for operations & on-boarding- Launched Whatsapp Banking in basic mode for easy access to BOP services- Member of the founding team of BOP Innovation & Experience Lab partnered with LUMS that will ensure Customer Centricity is always at the core of digiBOP portfolio

• Heading VAS portfolio and devising strategy to steer digital products & services• Establishing new digital streams including Direct Carrier Billing, Gaming & OTT services• Leading partnerships with major digital players to create a new vertical aligned with the global trend• Looking after both consumer and corporate services to offer a wide range of product catalogue• Automating the conventional processes with online, scalable and sustainable solutions• Advocating User Centricity across all forums to be pivotal for service design & development

• Lead Product Owner for Digital VAS & Head Solution Architect to manage the portfolio for all commercial and technical KPIs• Leading key projects with Partners (e.g. VAS, Gaming, Digital) with keen focus on P&L and Integration e.g. Google/Fortumo for Direct Carrier Billing• As a Business Analyst, drive product success to achieve Key Business Metrics and Revenue Targets• Transform change management according to Agile/Scrum development framework• Manage Voice Of Customers forum to address customer’s pain points and suggestions• Looking after complete M2M portfolio for P&L, Customer Acquisition & Retention• Work in coordination with Billing, CRM, Finance, Revenue Assurance, Legal, Segments & MIS etc.

• Conceive, Plan & Execute multiple digital products in Retail payments portfolio• Creating business cases for all campaigns/products• Responsible for the complete Go-To-Market plan of products & campaigns• Enablement of multiple payment schemes countrywide• Coordinate with Vendors for EP payments enablement

- Conceive, Plan & Execute multiple products in Easypaisa Lending portfolio- Understand the business and product requirements- Formulating Business Cases of different products along with projections based on the strategic ambitions- Interpret market trends and come up with the most suitable product concepts addressing customer needs- Performing Customer segmentation, Product program creation & Service Design based on the product specification- Analyze data patterns and adjust product parameters accordingly to produce better outcomes- Working with other business partners (Tameer Bank & insurance companies) and departments (Marketing, Sales and Distribution, Call Center, Pricing, Reporting, Systems & Processes, Technical, IT etc.) for development & implementation of product related processes and procedures- Assist in training and educating the sales and distribution (agent) network - Managing a close relationship with the service partners to achieve efficiency and meet TATs- Closely interacting with relevant departments and partners on logistics and distribution touch points- Execution and follow up targets, milestones, goals (including financial contribution)- Assisting in Steer-com updates and reporting- Execute, follow up and/or participate in the geographical/localized activities to achieve product revenue targets - Delivering Presentations/Reports on Product, performance gaps, ideas for enhancing revenue and meeting targets- Identify new product opportunities and augment existing products for customer segments through need scoping and marketing/desk research- Post-launch product/segment impact analysis and follow – up activities

Working in parallel with multiple user departments e.g. Marketing, S&D, FS, to develop customer focused products Recommend Technical and Commercial work-around to handle different pain points in a product life cycleEnsure customer centric product development & management through establishing customer centric processesMap, measure and manage customers’ experience at touch points – introduce process model and framework which supports overall strategyImplement plans to improve customers experience and measure effect goals at touch points Focus on non-price, non-product value proposition to drive improved commercial performance through a superior customer experienceAct as a leading customer advocate throughout the organizationRepresent CEX in key departmental initiativesIdentify and analyze possible betterment scopes in the commercial value chain and coordinate in generating improvement optionsInitiate, coordinate, and follow-up projects to ‘make it easy’ for the customersRun customer centric programs to enhance the inflow of ‘voice of the customer’ into the organizationManage, coordinate, and continuously improve CEX (Customer Experience) index

- Translate user requirements into end-to-end technical solution that aligns to approved target architecture- Platforms dimensioning and expansion to make sure load is efficiently balanced - Systems forecasting and budgeting for all VAS nodes - Responsible for planning, design & optimization of existing and upcoming VAS platforms and Services (both in-house as well as external) - Co-ordination with Commercial, BSS, O&M, NPA, Vendors and other associated touch points for planning and launching of new services and platforms - End-to-end service application architectures and service flow creation for in-house and external services - Impact analysis of each new service on existing platforms

- Working in a role of VAS Solution Architect for Projects planning, requirements gathering, implementation, timelines & costing, development, research, end to end rollout, documentations, UAT, operational manuals and operational activities- Administration of various VAS platforms; like content management and delivery, WAP Portals etc.; and integration of various VAS platform interfaces with other systems like SMSC, MMSC, IN and 3rd party Content Providers- Design and implementation of multiple VAS applications and systems hosted internally or managed through third party application service providers; including SMS, MMS and WAP/GPRS based customized services and solution- End-to-End planning and application architectures of Financial Services/Mobile Banking platforms including Easy Paisa, Mobile Top Up, Mobile Wallet etc.- Create project plans and, keeping a close eye on deliverables and timelines, liaison with vendors and technology teams to ensure timely completion of deliverables- Plan and execute hardware and software upgrades activities to cater long and short term business requirements