As a dedicated MSc candidate at the Ivey Business School, University of Western Ontario, I am passionate about harnessing the power of digital strategies to drive meaningful business outcomes. With a Bachelor’s degree in Marketing and a minor in Media Studies from the Lahore School of Economics, I have cultivated a robust understanding of marketing dynamics in today's fast-paced digital landscape.My professional journey includes a pivotal role as a Sales Associate at Imaraat Estate, where I developed strong interpersonal and sales skills, enhancing my ability to understand client needs and deliver tailored solutions. Additionally, I have gained valuable experience through internships focused on social media marketing, PR campaigns, email marketing, and copywriting. These roles have equipped me with a diverse skill set that allows me to approach marketing challenges with creativity and analytical rigor.I thrive in collaborative environments, where I can partner with teams to research market trends, devise innovative strategies, and craft compelling business proposals.