• Lead and mentor the creative team, including Graphic Designers, Web Designers, Copywriters, Photographers, and 3D Modelers, fostering a culture of innovation and introducing cutting-edge methods for creative execution• Possess advanced proficiency in Adobe Photoshop, Illustrator, InDesign, Figma, and Cinema 4D, demonstrating a high level of technical expertise• Specialize in 3D Exhibition & Event Design, stages, structures, booth, indoor & outdoor stalls• Develop & execute creative concepts, ensuring the production of compelling materials aligning with project requirements• Communicate and cultivate an overarching interactive design vision within the team• Provide tactical and strategic direction for a particular business segment, contributing to overall organizational goals• Head and guide the team in delivering key concepts, strategies, and brand positioning for impactful results• Effectively convey design concepts to internal and external stakeholders, ensuring alignment with project objectives• Manage design processes meticulously to ensure the timely delivery of high-quality designs, meeting client expectations• Formulate a comprehensive creative strategy, including budgets and schedules, for both client and in-house design projects• A solid understanding of Social Media Marketing techniques and Content Marketing strategies, especially on the company website, WhatsApp, WeChat public account, and press. This includes planning, editing, publishing, translation, and communication• 15 years of prior design experience, preferably in book publishing or EdTech industry, and Advertising• Passionate about book design, cover design, annual reports, company profiles, product catalogs, magazines, and newsletter design, I have vast experience in publication design• Strong aesthetic sense (Designs and 3D Models) with the ability to listen, interpret, and visualize design concepts and elements at all levels of the organization

• Elevated brand visibility and engagement through innovative social media marketing strategies as a dedicated designer at Nisum• Crafted visually compelling content tailored for various social media platforms, emphasizing brand consistency and message coherence• Executed impactful social media campaigns, integrating design elements to enhance user experience and drive audience interaction• Collaborated cross-functionally to ensure seamless integration of design elements into broader social media marketing initiatives, contributing to the overall success of the team

• Played a pivotal role as a designer at Global Brands International, specializing in renowned cosmetics brands such as Sally Hansen, ColorStudio, Remmil, and others• Executed high-impact design projects for cosmetic brands, ensuring visual consistency and brand integrity across various platforms• Contributed to successful social media marketing campaigns, leveraging design expertise to enhance brand presence and audience engagement• Collaborated seamlessly with cross-functional teams to integrate design elements effectively, aligning with the unique requirements of each cosmetic brand

• Develop and implement creative concepts for various marketing campaigns using the latest design software & technology• Collaborate with cross-functional teams to ensure brand consistency and adherence to creative guidelines• Lead and mentor a team of designers and artists to produce high-quality visual content• Stay updated on industry trends and best practices to elevate the visual identity of the brand continually• Manage and prioritize multiple projects while meeting tight deadlines and maintaining a high standard of quality• Strong knowledge of the design process especially in annual report design, web, and social media• Expertise in layouts, graphic fundamentals, typography, print, and web design• Excellent communicator — both within the design team and with external stakeholders• Creative, with the ability to adhere to current branding guidelines• Ability to work well under pressure and multitask effectively• Capable of solving complex problems with minimal supervision• Demonstrates learning agility and manages multiple projects simultaneously• Able to build and maintain positive relationships with cross-functional team members• Strong leadership skills in both time and project/process management

• Guiding designers to deliver compelling content and designs tailored to client requirements• Conducting impactful client presentations, showcasing innovative solutions, and building lasting relationships• Achieving success in client pitches, demonstrating a track record of winning and securing business opportunities• Efficiently managing staff, fostering a collaborative environment, and optimizing team performance

Clients : Junaid Jamshed, NBP, HabibMetro, Shangrila, Al Meezan Investments, Engro, Meiji, Saniplast & Standard Color• Supervising designers for executing assigned projects• Make decisions on a daily basis• Strong background in design and extensive knowledge of brand strategies• Quality control, including 3D modeling, measuring and evaluating staff performance • Coordinating with outside resources, including vendors, photographers, and web developer• Continually learning, evaluating and implementing new marketing communications technologies within the agency and for client campaigns

Clients : General Tyre, Indus Motors Company, TDAP, New Horizon, DADEX, Tabba Heart Institute & Getz Pharma- Lead the creative team- Develop creative programs and design concepts - Generate multiple concepts for a campaign or project - Work with the account team and copywriters to develop concepts and present to management - Work with internal teams to generate ideas for pitching and proposals - Manage team members

Clients: Procter & Gamble (P&G), Allied Bank, National Foods, Inbox & OrixP&G Brands: Ariel, Pampers, Safeguard, and P&G Corporate- Conceptualize and visually articulate ideas in alignment with creative briefs- Implement diverse methods to effectively execute creative concepts- Possess a strong foundation in Illustration and Image Enhancement- Demonstrate creative thinking for generating novel ideas and concepts- Ensure the delivery of print elements (FMOT & POSM) aligns seamlessly with clients' specifications and requirementsEvents:- Orchestrated the design and execution of the "World's Largest Kurta" event for Ariel, earning a coveted position in the Guinness Book of Records in 2008- Spearheaded the entire creative process from concept generation to design execution for Pampers' Desert Rose' in 2007, commemorating Children's Day- Designed and executed impactful events for the Pampers UNICEF vaccination program in both 2008 and 2009, showcasing a commitment to social responsibility and community engagement

• Execute design tasks under the guidance of senior team members• Adapt designs for various platforms, demonstrating versatility in approach• Contribute to a positive and collaborative team environment consistently• Stay updated on design trends and industry best practices actively• Gather project requirements and refine designs based on feedback• Demonstrate a willingness to learn and grow within responsibilities

• Designed Logos, Brochures, Print Ads, Poster, and Presentation Designs in line with creative briefs• Support design tasks, learning under the guidance of the senior team.• Assist in creating graphics for digital and print materials• Adapt designs for different platforms, enhancing versatility in approach• Collaborate on concepts, contributing creative ideas and solutions