In April 2021 our student-run NGO, Umeed, was nominated by our school to present it's work to a global audience at the annual Global Youth Summit, organized by Cambridge Assessment International Examinations.The purpose of the session was to focus on initiatives which had played an important role in community work.As Co-Founder, I represented Umeed and presented our charity's work of providing food supplies to the under-privileged over the course of 3 years. The project received immense appreciation from the worldwide audience!

Category Expansion Lead (Ice Creams):• Performed data cleaning and preprocessing to accurately mark uniform district names for active Wall’s retailer coordinates• Analyzed YoY volume & portfolio growth in all operational districts of Pakistan, to optimize PCC (per capita consumption) and PPO (population per outlet)• Designed innovative strategies to optimize channel-wise performance for consistently degrowing districts of past 3 years• Studied district data to determine optimal cabinet sizes considering GSV, volume, population, LSM, and logistics, for 2025-2026 CAPEXField Sales Stint:• Achieved the highest YoY volumetric growth in Karachi region as a Territory Manager in Quarter 1 of 2024• Activated Eid consumer promotions on ice cream cabinets at 30 Modern Trade stores in Karachi, the biggest count nationally• Devised the 2024 Key Accounts expansion plan, proposing 17% growth over last year, via untapped retail and wide space potential in Karachi• Shortlisted 10 Modern Trade stores based on high GSV & footfall and converted them into “model stores” by perfectly implementing 6 P’s• Recovered 17 misplaced assets via physical verification in 8 big stores, to ensure data hygiene and asset security• Hosted Top 20 wedding caterers of Karachi, to penetrate the untapped catering industry by offering discounted ice creams & servicing facilities• Developed a 2-tier marketing strategy for 15 restaurants, to introduce Wall's signature desserts via impactful print & social media coverage

• Raised an amount of PKR ~3.1 Mn in sponsorships by partnering with 17 companies in 4 years• Locked year-long sponsorship deals with reputable organizations such as PepsiCo and Pakistan State Oil, to fund society projects & gigs• Initiated the Independent Music Program and funded 30 musicians across the university for original music creations• Achieved 60% YoY growth in numbers of LUMS Music Festival (LMF) attendants by running extensive publicity campaigns across the country• Signed a 2-year long deal with ReArts (record label) to host musicians at LMF as music competition judges & performers at the Annual Concert

Wall’s Ice Creams CategoryProject 1: E-commerce & Home Delivery – Omni channel • Conducted 5 on-ground focus groups to identify major roadblocks in ice-cream delivery• Secured a 10% increase in online IC sales by distributing special material delivery bags to 100 Unilever retailers across Pakistan• Onboarded 135 retailers nationally and offered monetary incentives, to sell ice-cream online across the 4 biggest cities of PakistanProject 2: Wall’s WhatsApp Shop – Themed events in Karachi• Enabled the ordering of ice-cream carts for themed events by designing and executing the Wall’s WhatsApp shop pilot in Karachi• Reached ~19 Mn+ potential consumers on social media by executing comprehensive influencer marketing campaigns • Reduced warehousing costs by 12%, by utilizing the unused asset base of Wall’s trikes in Karachi City

• Conducted quantitative surveys of ~320 Punjab Lady Health Workers to determine effect of improved monetary incentive structures on performance• Quantitatively analyzed district-level datasets using Python to study relationship between wages and productivity in various cities• Proactively supported the collaboration with the International Growth Centre at London School of Economics, Centre for International Development at Harvard University, and Centre for Economic Research in Pakistan to benefit from joint technical, human, and financial resources

• Responsible for conducting weekly tutorials for a class of 55 students • Hold office hours for individual queries of students• Checking exams and assignments

• Inducted 150 members after a 3-step process and improved the overall gender ratio of the society by revamping the recruitment structure• Arranged ~3 skill building workshops by industry specialists, to teach valuable expertise such as Excel, Resume Building and Project Management

We worked on a number of sub-projects during my tenure:-• The annual audit of the Damen Support Programme, a subsidiary company of the non-profit organization "DAMEN"• Evaluation of the financial statements of the company, and comparing them with proofs of receipts and payments• Worked on proposals which advised Damen on how to improve their financial models and practices• Organized 15 field visits to conduct quantitative research evaluate success rates of small-scale businesses owned by the women receiving support from Damen• Authored 5 feasibility reports for financial inclusion via micro-financing for ~12,000 women living in underprivileged areas of Punjab It also served as a mentorship program for me since I was lucky to work directly with the qualified Chartered Accountants at PwC