Muhammad Basit Hasan Email & Phone Number

Karachi, Pk

Karachi Division, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Karachi

- Explored and developed innovative ways of engaging Trade in person and through various channels to increase commercial performance and have the proper value proposition to cater to the emerging trends in the edible oil sector.- Identified and penetrated Target markets for premium category edible oil (Olive Oil plus Canola) based on segmenting, Targeting and positioning. - Scheduled frequent market visits, market surveys and conducted research to have insights and bring in store… Show more - Explored and developed innovative ways of engaging Trade in person and through various channels to increase commercial performance and have the proper value proposition to cater to the emerging trends in the edible oil sector.- Identified and penetrated Target markets for premium category edible oil (Olive Oil plus Canola) based on segmenting, Targeting and positioning. - Scheduled frequent market visits, market surveys and conducted research to have insights and bring in store excellence. - Build awareness and promotion plans in coordination and collaboration with Sales team and Marketing across main cluster and secondary belts to create differentiation, awareness and preferences.- Developed loyalty plans for premium category to effectively engage trade and increase brand share in the market (Karachi, Lahore and Gujranwala). Designed and aligned Non-cash convertible gifts for trade (e.g BBQ voucher, KFC, Field trip, Easy load card etc) to find alternate of price off. - Developed and delivered ideas for unique merchandising, Market activation plan and for visibility drive in Karachi. - Developed and implemented KPIs based incentive structure for DSFs covering premium category (with 100% double incentive reward more than normal GT DSF team across Karachi) and translated into volume and brand growth.- Established business analytics for weekly, monthly and quarterly Business review sessions to identify improvement areas, availability, opportunities and touch points of brand growth.- Additionally leading the 2 Direct Distributions of Karachi and Business Development to make this a success story.Award - Valuable Contribution Award for Mezan Business 2020-21 Show less

Karachi

- Responsible for managing operations of Direct Distribution business in Karachi, Direct and coordinate activities of businesses concerned with the production, pricing, sales, or distribution of products. - Managed a business portfolio of PKR 600 million by the contribution of General Trade, Local Modern Trade and HoReCa across Karachi territories.- Responsible for all operations planning in collaboration of Sales team and Distribution team to execute 100% primary and secondary target… Show more - Responsible for managing operations of Direct Distribution business in Karachi, Direct and coordinate activities of businesses concerned with the production, pricing, sales, or distribution of products. - Managed a business portfolio of PKR 600 million by the contribution of General Trade, Local Modern Trade and HoReCa across Karachi territories.- Responsible for all operations planning in collaboration of Sales team and Distribution team to execute 100% primary and secondary target volume.- Responsible for managing sales automation software effectively and - Minimized operational cost and optimized resource utilization and allocation as per need.- Developed SOPs for credit management and financial reconciliation of DD setup. - Prepare staff work schedules and assign specific duties. Direct administrative activities directly related to providing services level.- Review operational records and reports to project sales and determine profitability. Show less

Karachi

- I was a part of National Sales Integration project, which initiated the first Sales Automation concept in the company and implemented pilot project of Secondary Sales System in collaboration with Fourgen Systems Pvt Ltd.- I remained the first user of company own developed S&D system (Motives Cloud) and successfully operated the system and transformed manual work into 100% systematic work and procedure. - Led the system & app training sessions for new users and sales team.-… Show more - I was a part of National Sales Integration project, which initiated the first Sales Automation concept in the company and implemented pilot project of Secondary Sales System in collaboration with Fourgen Systems Pvt Ltd.- I remained the first user of company own developed S&D system (Motives Cloud) and successfully operated the system and transformed manual work into 100% systematic work and procedure. - Led the system & app training sessions for new users and sales team.- Initiated and facilitated new reports development for sales and marketing team.- Transformed distribution operational structure with integrated system (Systematic Invoicing, warehousing, claims, receivables, Sales KPIs, finance etc)- Key Jobs: Scheduling, Invoicing, load Management, System Audit, DSR, Trade Promotion process, System complete day cycle, claims management, System & Sales support. Show less

Karachi

- As delegated by the Account Manager, I developed and implemented a promotion strategy for Shell Pakistan.- Discovered new potential clients and DEO (Diesel Engine Oil) lubricant clusters in Karachi, resulting in a 20% contribution to overall growth.- Led and performed a pre-launch study for Shell Gadus (Grease) in a large lubricants market for market research purposes, created new marketing and promotional activities.- Market competition analysis on price, offers, and promotion… Show more - As delegated by the Account Manager, I developed and implemented a promotion strategy for Shell Pakistan.- Discovered new potential clients and DEO (Diesel Engine Oil) lubricant clusters in Karachi, resulting in a 20% contribution to overall growth.- Led and performed a pre-launch study for Shell Gadus (Grease) in a large lubricants market for market research purposes, created new marketing and promotional activities.- Market competition analysis on price, offers, and promotion plans was developed and provided.- Led Shell safety awareness initiatives at The Educator School, Distribution offices, and in the community. Show less

Karachi

- At Zoom Marketing, I assisted the Business Manager in achieving organizational targets and running a profitable and growing business in the lubricant area.- Prepared DSR daily and tracked stock movement reports, Octopus reports, and secondary sales reports monthly.- Managing and delivering numerous Rimula loyalty programs totaling about PKR 7.6 million.- Managed and delivered Helix BDW and multiple Consumer Promotion plan of PKR 7.5 Million (CP in collaboration with… Show more - At Zoom Marketing, I assisted the Business Manager in achieving organizational targets and running a profitable and growing business in the lubricant area.- Prepared DSR daily and tracked stock movement reports, Octopus reports, and secondary sales reports monthly.- Managing and delivering numerous Rimula loyalty programs totaling about PKR 7.6 million.- Managed and delivered Helix BDW and multiple Consumer Promotion plan of PKR 7.5 Million (CP in collaboration with McDonald’s).- Scheduling primary orders and follow ups on daily basis with Shell Customer Service.- Handling sub-distributor matters and streamline operation with support of shell sales team. Show less