▪ Work with stakeholders and different departments to make sure the company remains profitable and ahead of other competitors▪ Liaise with the group companies (Green Source and its sister companies) and their clients in UK and Ireland. ▪ Visit the UK clients on regular basis to solve any issues, improve the performance and increase the sales. ▪ Conduct regular field visits to the UK supermarkets like Tesco, JS, Asda, Morrisons, M&S, Waitrose, Lidl, Aldi, COOP, TG Morris and Iceland. ▪ Look for new opportunities via surveying the UK market and attending shows in the related sectors. ▪ Promote for new products to widen the range of our products and increase sales.▪ Update the group companies with the new trends related to our products in the UK market and its requirements.

• Provide the overall direction and management of an organisation• Ensure strategic and business plans are in place and monitored• Ensure realistic goals are set for an organisation, and that these goals are met• Ensure the organisation complies with company law and other relevant legislation• Monitor financial performance and make sure the organisation remains profitable• Manage risks to the organisation• Ensure the organisation's policies and procedures are followed• Consult with management staff on issues• Provide leadership and motivation for employees or members• Act as a bridge between the organisation, its shareholders and the outside world• Represent the organisation at conferences and official occasions▪ Prepare the procurement plan on weekly and yearly basis with the production team.▪ Negotiate the procurement contract with the growers (price, volume , promotional volume and periods )▪ Prepare long term supply chain plan for the company products▪ Enhance that all suppliers are in compliance with the required standard.▪ Follow up on weekly and daily basis with the procurement team and the growers that everything is on track and spot any supply issues on time.▪ Identify improvement opportunities with suppliers and develop new varieties. ▪ Ensure the strategic direction of procurement and sales are met. ▪ Evaluate the supplier on regular and seasonal basis to eliminate any risks for the supply chain by replacing low performance or problematic suppliers. ▪ Monitor and update the buying activities and logistics to save costs and achieve efficiency.

• Work on improving all sales channels; wholesale, retail, key account, and catering.• Forecast sales per item according to seasonality.• Forecast sales per channel.• Follow up sales forecast and target per customer.• Work closely with supplier and always compare prices and performance between suppliers.• Follow up collection from customers.• Follow up the stock status with the warehouse to make the right call what to sell and when to slow down.• Follow up all the claim reports with the suppliers to ensure we get the relevant credit.• Monitor the local market on daily basis to make the right call for buying or selling.

The contact person for some clients in UK and Europe and handling their correspondences.• Opening new markets and searching for new clients.• Coordinating with the company supply chain the requirements of the clients.• Guiding the quality and the packing team.• Helping in developing the business and expand in new varieties and products.• Arranging the shipments with the forwarding and clearing agents in Egypt and abroad.• Arranging the trucking for shipments in Europe.• Reviewing the invoices and claims of the clients.

• Act as an account officer responsible for the correspondence between our company and our clients abroad, sending quantity programs, prices, and receiving confirmations and feedback for further action.• Receive the quality reports from clients, checking the cause of the claim and replying back to them.• Coordinate with the company’s logistics and forwarding agents abroad.• Prepare seasonal report analysis (regarding the quality issues, prices, and quantities) for each client and discuss it with the high administration to evaluate the clients and their performance.• Identify new opportunities for future growth and open new channels abroad.• Build long-term relationships with the clients by always giving them the best service.• Assist in developing business plans for existing and potential accounts in order to increase sales and the company's market share in designated markets