• Formulated and executed strategic plans to broaden the digital footprint, enhance transaction volume, and boost recharge frequency.• Spearheaded initiatives for customer acquisition and retention across digital platforms, leading to increased adoption of self-service channels and growth in digital top-ups.• Engaged in ongoing collaboration with partners to identify and address operational inefficiencies in digital channels and worked with the planning team to allocate budgets for annual product needs.• Worked closely with the Brands team to ensure that campaigns effectively raised awareness and drove usage of digital channels.• Crafted partnership strategies focused on building synergistic ecosystems conducive to future expansion.• Pioneered the development and introduction of innovative products and services by guiding interdisciplinary teams through the complexities of technology and regulatory compliance, ensuring a customer-centric approach to digital offerings.• Proposed a strategic framework that aligned growth objectives with judicious investment.• Produced detailed analytical reports and conducted thorough data analyses for customer lifecycle management, informing campaign strategies and decision-making for application-focused consumer segments.• Managed vendor contracts with a firm commitment to adhering to Service Level Agreements (SLAs).• Delivered regular presentations at the monthly digital forum to the Group Chief Executive Officer (GCEO) and Group Chief Commercial Officer (GCCO), showcasing digital achievements and plans.• Diligently tracked monthly Key Performance Indicators (KPIs) to measure and improve digital channel performance.• Provided comprehensive Commercial support to the ONIC Team by:• Overseeing contractual commitments.• Offering day-to-day operational assistance.• Dedicated to fostering team development and nurturing a culture of collaboration in the workplace.