▪ Proactively addressed 550+ business queries, conducting detailed analyses on profiling, trends, and pre-post periods, target control experiments for Telecom and digital products. ▪ Collaborated with stakeholders to provide variable selection expert advisory services.▪ Proficient in Teradata SQL query writing, MSTR report creation and Tableau dashboarding.

▪ Analyzed 13000+ network sites to rank non-performing sites, relocation projects and exit contestants through revenue, base and usage analysis▪ Segmented Business units on 17 commercial and tech variables of nationwide sites to address geographic marketing & network upgradation needs▪ Evaluated site sharing possibilities for 350+ potential sites and authorized sites of Rs.32 Mn additional revenue▪ Analyzed impact on revenue, userbase and usage KPIs through deep dives on Gross Adds, 0 ARPU base, SMS efficacy and L900 refarming▪ Analyzed target vs control experiments, base lock analysis, churn & engagement changes for sites, voice & data▪ Performed monetization pre post campaign and elasticity analysis to gauge price up impact on userbase, revenue profile and usage KPIs

Research Associate to Dr. Jawaid Abdul Ghani - Market Research & Analytics▪ Analyzing results from 24000 households (3 Million records) gathered through PBS for reflecting overtime changes in consumption & expenditure patterns in Pakistan for 2015 - 2016.▪ Analyzing data sets to understand consumer preferences, spending, switching & lifestyles to develop strategies on segments to target.▪ Assisting professors with designing coursework, quizzes, assignments, documentation & examinations.▪ Assisting students with designing surveys for brand image, perceptual maps, segments & product concept testing.▪ Tools used SQL, PowerBI, Tableau, SPSS, Python, R-Studio & Market Research variable relationships of study.

▪ Applied the HBR strategic model “Playing to Win” to form a tech client’s group level vision & strategy ▪ Led 3 remote resources for finance, research & design work streams & delivered 6 business unit valuations (CLOUDWAYS included), high-growth markets to chase, and info packs for client offsites.

▪ Managed desktop research, data analysis & project management related work in branding and strategy areas for the launch of a family channel in Pakistan.

▪ Interviewed Indian fertilizer experts & conducted desktop research for understanding market dimensions & government support▪ Computed transport cost in PKR per ton/KM & warehousing cost in PKR per bag/month in India▪ Educated Distribution advisor on the distribution channel & warehousing best practices in India▪ Delivered 2 - 3 KPIs to monitor for optimum logistics, warehouse, port & plant operations▪ Developed the Distribution department’s Health Safety & Environment Newsletter for 2018.▪ Developed the Vendor Billing Automation process revamp presentation shared across internally.

▪ Worked on a local discovery project Promo 360▪ On boarded bloggers, PR publishers and content writers and assisted in acquiring memberships from P@SHA & PSEB▪ Developed event calendar, digital marketing and execution plan for the year and composed website content.▪ Assisted senior management with cost estimates and maintained related information▪ Researched local and international Fintech players

Accounts Managed: Pakistan Cables Ltd, 3M, Mobil, United Distribution Ltd, Greaves, Dabur,Khaadi, Bonanza, Nike, Lo’real, Daraz.pk, Symbios.pk, Homeshopping.pk▪ Identified opportunities of pricing existing clients up by 10% through revising contracts▪ Assisted senior management in meeting monthly over 100 % sales, invoicing and recovery targets▪ On-boarded 5 COD accounts and reactivated dead accounts worth sales of PKR. 3 Million/month▪ Closed 3 year pending in transit damage insurance claim & settlement cases

▪ Organized and managed on campus events for IELTS British Council ▪ Assisted applicants with the application procedure and preliminary requirements ▪ Promoted IELTS at SZABIST & Social Media channels

Accounts Managed: Microsoft, Engro Foods Limited, National Bank of Pakistan▪ Developed social media campaign, ensured it is aligned with client’s brand image to grow online audience that would reach key demographics ▪ Prepared and analyzed social media analytics to measure the success of social media campaigns by bench-marking KPI’s against client’s business & brand goals ▪ Brainstormed on creative strategies and annual marketing campaigns to derive online traffic for brand image goals

Accounts Managed: British American Tobacco (Capstan by Paul Mall, Benson & Hedges and Shaungxi), Mondelez(Perk, Dairy Milk, Tang), Merck (Nuerobion), Unilever (Dove, Ponds) , Muntajat Petroleum▪ Handled vendors for deliverable, quotations, scheduled and conducted meetings with clients ▪ Managed design team artwork deliverable based on client feedback & shared cost estimates with clients▪ Carried out a qualitative smoker study to understand tobacco brand preference and usage habits for Capstan, Gold Leaf & Morven.

▪ Conducted research on 6 outlets with desktop research on company website & competitors▪ Identified problems on stock-outs, membership decline, channel conflict & website issues▪ Analyzed high demand categories and simplified the membership card renewal process▪ Recommended revision of sales staff incentives and diagnosed technical need to optimize website