➤ Involved in managing and leading; a variety of projects in the Analytics squad. Responsibilities also include bridging the gap between teams belonging to different data domains.➤ Implemented end-to-end data pipelines for insight-driven organizations - ranging from internal backend systems, CRMs, Cloud Storages, Digital Analytics, Intent data, marketing platforms, and data enrichment tools.➤ Performed detailed audits of the analytics and marketing setups. Including User, Event, Session, Enhanced Ecommerce, and Marketing level data encompassing a variety of platforms.➤ Provided detailed analysis reporting and insights for a variety of clients, including multiple names in Fortune500, exceeding $50 Billion in annual revenue. These analyses enabled the clients to make informed marketing decisions on an MoM & YoY basis – increasing the conversion rates by even 600%.➤ Hands-on experience implementing tracking for Events, Conversions, Enhanced Ecommerce, and Marketing Pixels - utilizing direct Measurement Protocols, API Webhooks, Tag Management Tools, and Analytics Platforms.➤ Shifted numerous tracking setups to Server-Side to tackle the latest privacy constrictions worldwide, resulting in improved tracking accuracy in conjunction overall. Achieved 9.5+ match rates in Facebook CAPI, providing up to 200% more attributed conversions.➤ Direct communication with clients (written & on-call), to ensure proper requirements gathering, timely updates, and seamless collaboration with their marketing and development teams.

➤ Managed MySQL Databases for Magento2.0+, optimized the EAV models➤ Worked with NodeJS libraries, developed ground base knowledge for Prototype based object-oriented programming.