- Managed cross functional team between design, engineering, and marketing teams. Lead stand-up, grooming, sprint, retrospective- Assisted in coordinating beta tests, gathering user feedback, and iterating on features post-launch- Created detailed product documentation, user stories, and feature specifications. PRD, ticketing- Conducted user research and analysis to propose product roadmaps and feature prioritization- Lead the product team in the development and launch of an App (AppFibr)and its Go-To-Market strategy, 1 month development

As I transitioned from a platform-centric role to one focused on transactions, I acquired valuable skills and insights, including:- Stakeholder Brainstorming: I engaged with new stakeholders to collectively design and implement an ideal transaction recording flow, fostering problem-solving and solutions.- Draft transaction flow: Drafting an efficient transaction flow, ensuring the establishment of robust tracking systems that contribute to smooth and dependable transaction processes.

With a primary focus on engagement and retention, I have been committed to driving user satisfaction and product excellence. Key aspects of my role have included:- User Journey Deep Dive: Conducted extensive research and actively engaged in "dogfooding" to gain a profound understanding of user experiences throughout their complete journeys. This process provided critical insights into user pain points and preferences.- Enhancing User Experience: Successfully improved and maintained the app's rating, raising it from 4.1 to 4.6. This achievement was the result of user-centric product enhancements and focus on enhancing customer satisfaction.- Strategic Roadmapping and Prioritization: Refined the product strategy by engaging in effective roadmapping and prioritization, ensuring that the development efforts were in line with business goals, resource allocation, and user needs.- Stakeholder Management: Collaborated seamlessly with cross-functional teams and excelled in communication, fostering strong relationships and ensuring alignment across departments.- Problem Solving: Applied problem-solving skills to identify and address challenges in product development, contributing to smoother project execution.- Metrics Reporting: Proficiently reported on key metrics, providing data-driven insights that informed decision-making and product improvements.

I embarked on an end-to-end journey in software development, starting from Product Discovery and extending all the way to Product Impact Analysis. This immersive experience allowed me to get valuable insights and key learnings, including:- Led Cross-Functional Teams: Spearheaded and coordinated cross-functional teams consisting of engineers, designers, researchers, business analysts, and marketing experts. Collaboratively developed and executed growth strategies that resulted in user acquisition and brand awareness improvements.- Implemented Data-Driven Decision-Making: Established data-driven decision-making processes, incorporating user analytics to continually refine product features and inform quarterly roadmapping. Ensured that product development efforts were closely aligned with user needs and business objectives.- Optimized User Experience: Led the revamp of the app's homepage, strategically providing more entry points for users to discover products and services. This optimization also contributed to enhanced user retention and satisfaction.

During my internship, I immersed myself in the dynamic world of product development. Collaborating with cross-functional teams, I dedicated myself to gaining hands-on experience and honing my skills. Key Learnings:- Gained a deep understanding of the software development cycle, equipping me with valuable insights into the product development process.- Conducted experiments and collaborated with the Listing team to effectively categorize locations into distinct areas, optimizing user experience.- Acquired proficiency in supporting tools such as Clevertap, Appsflyer, Jira, and Retool, enabling me to make informed decisions and streamline processes.- Took the lead in facilitating weekly cadences, fostering team collaboration

As a new comer, I have learned about:1. Time management and prioritizing2. Strategy planning and brainstormingI was focused in helping users (B2B section) providing education for employee to step up.

I started to apply my past experience from the college as a volunteer in TurunTangan with focused on product development and marketing. I learned a lot about social media marketing and product/business improvement.