Social Media Marketing Specialist
Current6ix9ine Instagram Sales Campaign:• Created and executed a 9-day sales campaign on Instagram, achieving a 1.26 ROI and 28.77 ROAS.• Managed a daily budget of 200 EGP, resulting in 51,600 EGP in revenue.• Designed and implemented ad sets with different creative designs and copy, resulting in an 82.2% conversion rate among men and 17.8% among women.• Analyzed campaign results, identifying high-performing ad sets and demographics.• Developed a plan to refine targeting, test offer variations, and explore new audiences.• Improved campaign efficiency by 11.49 EGP average cost per messaging conversation.Meso Foods Facebook Sales Campaign:• Designed and executed a 7-day sales campaign on Facebook, achieving a 22.3 ROAS.• Managed a daily budget of 150 EGP, resulting in 31,800 EGP in revenue.• Created and implemented ad sets with carousel and multiple image ads, resulting in a 53% conversion rate among men and 47% among women.• Analyzed campaign results, identifying high-performing ad sets and demographics.• Developed a plan to refine targeting, test offer variations, and explore new audiences.• Improved campaign efficiency by 7.26 EGP average cost per messaging conversation.