Plan, execute, and optimize paid media marketing campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Tiktok ads and other relevant channels.Develop and implement data-driven strategies to maximize campaign performance, including keyword research, audience targeting, ad creative testing, and bid management.Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to improve ROI, conversion rates, and overall campaign effectiveness.Stay up-to-date with industry trends and best practices in paid media advertising, search engine optimization (SEO), and app marketing, ensuring the implementation of cutting-edge techniques.Collaborate with cross-functional teams, including content creators, designers, and developers, to align marketing efforts, improve landing page experiences, and achieve campaign objectives.Conduct regular SEO audits, keyword research, and on-page optimization to enhance website visibility, organic traffic, and search engine rankings.Manage app marketing initiatives, including app store optimization (ASO), user acquisition campaigns, and retention strategies to drive app downloads, usage, and engagement using tools Appsflyer, Firebase, Mixpanel etc.Utilize analytics tools, such as Google Analytics and Google Tag Manager, to track, measure, and analyze key performance indicators (KPIs) for paid media, SEO, and app marketing efforts.Provide guidance and mentorship to junior team members, fostering their professional growth and ensuring the delivery of high-quality work.Collaborate with external vendors and agencies to leverage their expertise, optimize campaign performance, and explore new marketing opportunities.

▪ Managing all the social media accounts (Facebook, Instagram, Twitter, LinkedIn) of Parhlo and sub brands that include Parhlo Urdu, Parhlo Pink, Parhlo News ▪ Social Media Community Management▪ Marketing Research.▪ Analyzing trends and opportunities in Socialmedia.▪ Develop affiliate marketing programs.▪ Preparation of analytical reports of all Social Media Accounts.▪ Planning and execution of product shoot.▪ Responsible for all Social Media activities.▪ Marketing Research.▪ Content Writing▪ Brand Management▪ Research of News and Current Affairs▪ Planning and Execution of Paid Campaigns.▪ Worked on Breaking and trending News.▪ Brain Storming and Sharing of Ideas.▪ Coordination with design team.▪ Making of Social Media Post Brief, how Should a post to look like.▪ Videos Script Writing and brief.

Directed sales growth strategies, Google Ads, Facebook Ads, Tikok Ads SEO, content distribution, email marketing and trackbacks.Developed and Executed tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsOptimize copy and landing pages for paid search engine marketing campaignsKeyword Research, discovery, expansion, and optimizationResearch and analyze competitor-advertising campaigns.Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CACEnsure successful planning, execution, and optimization of key traffic KPIs via paid and organic channelsIdentify and test new channels to continue to meet or exceed established critical metricsWork closely with the management to share funnel conversion improvement ideas, and feedback & present results.Developed and managed digital prospecting and remarketing campaignsDeveloped daily, weekly, and monthly reporting structures for marketing campaignsForecasting marketing budget for future months/periodsWorked closely with the broader marketing team to optimize audience strategiesCreated email blast campaigns to target key customers.Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.Implemented promotional and editorial strategies to improve customer engagement across channels.Increased brand awareness through creation and management of social media channels, boosting social media engagement.Planned and executed Google SEO, database marketing and social media advertising campaigns.Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.Brief preparation of marketing copy, images, videos, emails and other collateral.

Developing and Managing Social Media Strategies Of Five Brands. 1) Audionic - The Sound Master2) Dany Tablets, Power-Banks & Mobile Accessories3) Mono Cruiser - Pakistan's First Electronic Hover-boards4) Avocado Men’s Clothing5) Ahsan Ul Kalam - Electronic Quran TeacherDevising Strategies to drive online traffic to websites.Content Management of the website. Uploading products on website.Generating leads to increase sales.E-Commerce operations and ensuring smooth deliveries of online orders.Developing and Managing digital marketing campaign.Digital Brand Management.Marketing Research.Analyzing trends and opportunities in Social media.

Engaging with customers through Facebook, Emails and Live Chat to resolve customer service issues. Handling all the customer queries which comes through Emails, live Chat and Facebook. Monitoring Social Media Comments and Messages.

MarketingSocial Media Analyst Managing Social Media Campaign of Yayvo.com Social Media Community Engagement for Yayvo.com. Analyzing Competitors Social media Campaign. Analyzing Yayvo.com Campaign. Managing Customer Relations and Interacting Customers through Social Media. Analyzing trends and opportunities in Social media. Marketing Research.

Deposit Mobilization.Work under the sales team. Opens New Accounts.Visiting Customer Locality.Getting New Customers.Greeting Customers.