A fintech-based payment platform in Indonesia with more than 7 million users and hundreds of companies and SMEs served.Owning Flip for Business owned media marketing for business solution products and also designing and implementing a GTM (go-to-market) campaign strategy and roadmap through multiple initiatives (content marketing, social media, Google & Meta ads, email marketing, event). Resulting in a >53% increment of QoQ MQL and closed won with a lower cost.

Planned, executed, and optimized all digital marketing initiatives (social media ads & SEM campaign, CRM, SEO blog, ebook, marketing tools) in driving qualified leads to the sales pipeline for the ID market. Resulting in a >47% increment in leads volume with 27% lower CPL.

Started my first full-time job journey with this role where I strategically designed content plans for social media, created digital content for lead gen campaign, optimized website content, and managed awareness campaign activation. Generated 25K+ new Instagram followers and built a TikTok channel from 0 followers to 224K followers. Awarded as the top 3 most influential businesses in 2021.

Responsible for developing and managing full-stack digital marketing activities from paid ads, CRM (in-app and WhatsApp), and social media, to KOL partnership, resulting in a healthy engagement rate (5%), Instagram followers increment of 328%, and impressive TikTok followers growth from 200 to 27K with organic initiative approach.