• Develop and optimize high-impact ad campaigns on Meta, Google Ads, and YouTube, driving significant increases in ROAS.• Conduct audience testing and segmentation on Meta, creating tailored campaigns that enhanced engagement and conversion rates.• Execute comprehensive Google Ads strategies, including search, display, shopping, and video ads, ensuring effective budget allocation and performance tracking.• Craft compelling ad copy and creatives, boosting click-through rates (CTR)… Show more • Develop and optimize high-impact ad campaigns on Meta, Google Ads, and YouTube, driving significant increases in ROAS.• Conduct audience testing and segmentation on Meta, creating tailored campaigns that enhanced engagement and conversion rates.• Execute comprehensive Google Ads strategies, including search, display, shopping, and video ads, ensuring effective budget allocation and performance tracking.• Craft compelling ad copy and creatives, boosting click-through rates (CTR) and conversion rates across multiple platforms.• Manage and optimize Shopify store marketing initiatives, leading to increased traffic and sales.• Analyze marketing performance data to derive actionable insights and refine advertising strategies.• Utilize SEMrush for SEO optimization, improving organic search rankings and driving long-term traffic growth.• Leverage Google Merchant Center and Google Search Console to maintain product data accuracy and enhance search visibility. Show less

• Spearheaded the analysis of daily sales trends across various zones and regions.• Conducted comprehensive distribution cost analysis to identify inefficiencies and areas for improvement.• Developed and delivered compelling presentations to showcase analytical findings for better decision-making.• Collaborated with cross-functional teams to gather relevant data and insights.• Leveraged advanced tools and software such as, SAP S/4 HANA and Centegy, for data analysis, ensuring… Show more • Spearheaded the analysis of daily sales trends across various zones and regions.• Conducted comprehensive distribution cost analysis to identify inefficiencies and areas for improvement.• Developed and delivered compelling presentations to showcase analytical findings for better decision-making.• Collaborated with cross-functional teams to gather relevant data and insights.• Leveraged advanced tools and software such as, SAP S/4 HANA and Centegy, for data analysis, ensuring accuracy and efficiency. Show less

• Analyzed data to inform strategic marketing decisions and improve campaign performance.• Executed digital marketing campaigns by creating compelling ad content and targeting strategies to maximize ROI.• Analyzed campaign data to identify key performance indicators and implemented data-driven optimizations.• Conducted A/B tests on ad creatives and landing pages to refine messaging and improve conversion rates.• Collaborated with design and creative teams to develop visually… Show more • Analyzed data to inform strategic marketing decisions and improve campaign performance.• Executed digital marketing campaigns by creating compelling ad content and targeting strategies to maximize ROI.• Analyzed campaign data to identify key performance indicators and implemented data-driven optimizations.• Conducted A/B tests on ad creatives and landing pages to refine messaging and improve conversion rates.• Collaborated with design and creative teams to develop visually appealing and effective ad materials. Show less

• Initiated the development of a client database by conducting thorough market research and identifying potential leads.• Established and fostered connections with prospective buyers through effective communication and relationship-building efforts.• Implemented SEO strategies to increase website traffic, including keyword optimization, on-page SEO, and backlink building.• Utilized data analytics tools to monitor client interactions and tailor engagement… Show more • Initiated the development of a client database by conducting thorough market research and identifying potential leads.• Established and fostered connections with prospective buyers through effective communication and relationship-building efforts.• Implemented SEO strategies to increase website traffic, including keyword optimization, on-page SEO, and backlink building.• Utilized data analytics tools to monitor client interactions and tailor engagement strategies accordingly. Show less

• Managed and curated content for social media accounts, cultivating an engaging online presence to generate valuable customer lead.• Developed and executed digital marketing strategies, leveraging various online channels to promote products or services effectively.• Conducted audience analysis to target specific demographics, optimizing ad campaigns for lead generation.• Implemented paid advertising campaigns, optimizing ad spend for maximum lead generation ROI.

• Traveled extensively to various cities within South-Punjab to assess the performance of marketing campaigns on the ground.• Assisted in the planning and execution of marketing events, ensuring seamless coordination and successful outcomes.• Evaluated the impact of marketing strategies on local communities and made data-driven recommendations for improvement.• Leveraged feedback and observations from city visits to refine and optimize marketing campaigns.