Heading Retail Insights BU with expertise in following studies:1. Retail Census2. Retail Audit3. Retail Price Tracker4. Transshipment Tracker5. Shopper Study6. Mystery Shopping7. Retailers' Satisfaction Survey8. Shelf Visibility Audit

Established & monitoring Retail Audit panel in Urban Pakistan for different FMCG categories.

Looking after Retail Tracking Studies of Beverage Industry where I am handling key accounts of PepsiCo, Naubahar Beverages (Gujranwala Bottler), Punjab Beverages (Faisalabad Bottler), and Shamim&Co (Multan Bottler).

Worked as Trainee where I was given exposure to different Retail Tracking Studies of clients from FMCG Industry.

I have worked on different projects under the supervision of Senior Product Manager- Specialty Medicine. Throughout my 12 weeks of project internship, I was mentored and assigned with challenging tasks that helped tremendously in my professional growth. The preeminent tasks include organizing a two day foreign speaker symposium in Karachi & Rawalpindi, working on brand plans, and analyzing the prices of different products.

During this short span, I dedicated my time to the research unit in conducting quantitative researches as per the needs of the client. Furthermore, I also developed content for search engine optimization (SEO) to meet up the client needs.

During the 6 weeks of my official internship, I was assigned some challenging tasks and projects that helped me to showcase my classroom learning and interpersonal skills to market the Executive Training Programs, Workshops, National and International Conferences that were organized by the Entrepreneurship and Management Excellence Center of IoBM.

Executed & monitored The Citizens Foundation's Alumni Development Program at Institute of Business Management. This social internship enabled me to remove the educational, social and financial barriers of those underprivileged and bright students who struggle in getting admissions in top Business Schools of Pakistan.