A delivery based Roast Chicken food stall in Jakarta.

Recruited as Director of FMCG Business Unit of JD.ID, one of the key Indonesia ecommerce players, to further grow FMCG Business Unit profitably from it’s current position. Handling Grocery, Mom & Baby and Home Living categories. The initial assignment is to have a clear path to profitability and driving profitable growth with the aim of positive P&L in 4 years. Directly reporting to the CEO of JD.ID.

Recruited as Country Manager for the newly created JV Company between Groupe SEB France and Multi Fortuna Group focusing in Small Domestic Electrical Appliances and Cookware and directly reporting to South East Asia Vice President.Responsible for Indonesia P&L and to build a solid foundation/ platform for the company to expand further. Initial assignment is to establish the company from scratch including system & process setup, defining Route To Market and distribution, build supply chain capability andorganization.

Country Director - Mars Petcare Indonesia - Jul 2017 to Jul 2019Reassigned as Country Director of Petcare segment and responsible of market P&L which include topline, earnings and cash, and business operation reporting to GM of South East Asia and India. Country Manager - Wrigley Indonesia ( a subsidiary of Mars Inc ) - Mar 2016 to Jul 2017- Recruited as Country Manager of Indonesia and directly reporting to Regional Vice President South Asia and responsible for total Indonesia P&L which include Topline, Earnings and Cash, and to build a solid foundation/ platform for the company to expand further. - Revamping business strategies which include review of product portfolio, RTM & distribution strategies and organization structure to support the growth of the business.

Business Director - Indonesia - Apr 2015 to Feb 2016- Assigned as Business Director of Indonesia and directly reporting to Sr. Director Asia Emerging Markets and responsible for Indonesia P&L.- Specific responsibilities : Country Business Planning & Strategy, Commercial Leadership & Organizational Development, Channel Management, Distribution Management, P&L management of Indonesia.Commercial Head - Nov 2013 to Apr 2015- Assigned as Commercial Head and directly reporting to the President Director and responsible for Sales & Marketing functions in all Divisions (Household and Personal Care) with the focus of Topline Growth , Sales and Distribution management, Brand & Trade Marketing management and P&L management. Marketing Manager & Head of Modern Trade - Apr 2010 to Oct 2013- Assigned as Marketing Manager and directly reporting to the President Director and responsible for Brand & Trade Marketing of All Brands in all Divisions (Household and Personal Care).- Assigned as Head of National Modern Trade.- Drive topline and distribution management, Gross & Contribution Margin management and Sales & Marketing overhead. Senior Brand Manager - Jan 2008 to Mar 2010- Reassigned as Senior Brand Manager and directly reporting to the President Director and responsible for All Brands (Energizer and Eveready, Schick and Playtex) in all category (Batteries, Lighting Products, Charging Products, Razor and Sun Care).- Coordinator for TT Distributor Management.Brand Manager - Oct 2005 to Dec 2007Asst Brand Manager - Mar 2005 to Sep 2005Asst Promotion Manager - Mar 2004 to Mar 2005Promotion Coordinator - Oct 2002 to Feb 2004