Two things define my career: one has simply emerged, and the other, I was born with.First, I am a marketer specializing in helping early-stage B2B SaaS companies find product-market fit and prepare for growth. My skills align deeply with how B2B functions (sorry, B2C—no hard feelings).Pre-product-market fit, I thrive as an "insight digger," validating or disproving hypotheses about the ever-moving pieces of customers, markets, and products. This stage is one of the most exciting parts of the job, and I thoroughly enjoy it.Post-product-market fit, my focus shifts to preparing for growth—solidifying product positioning and planting the seeds for brand development. Alignment across teams is paramount at this stage, and I see it as the marketer’s role to lead that charge.Second, I never settle until I can see the full picture. Early-stage startups, with their complexity and ambiguity, have allowed this personal trait to shine.My journey began in SEO, dabbled in performance marketing, and later found a home in copywriting and content. Along the way, one question became the driving force behind every change I made: Why are we doing this?That curiosity led me down the path of strategy and complexity science, shaping how I approach marketing today. I’m passionate about uncovering clarity in the chaos and building strategies that drive meaningful growth.