Leading business development via different Partnerships. Developing key growth sales strategies, tactics and action plans for sales units of Bancassurance, Affinity Sales, Direct Sales team and Brokers (Life) channel. Prospecting new distribution partners and building sales pitch/RFP for new opportunities. Requirement gathering for Product development from customer and distributors perspective. Managing Sales & Distribution Agreements with key partners in compliance with regulations from Insurance Authority/Central Bank. Promoting progressive and positive relationship with key distributors and Customer.Defining business process, TAT and SLAs for optimum performance under each distribution channel. Developing annual sales plans, addressing growth areas, market dynamics & P&L forecast per channel. Keeping C-Level Executive and Internal stakeholders updated with business progress and shift of strategic directions to ensure persistent growth and stability of business. Structuring Sales remuneration (fixed and variable) pay structures per channel. Defining sales staff's learning & development models. Driving Rewards & Recognition model & culture to boost team work and productivity.

1.To ensure appropriate Bancatakaful Structure is in place to drive Bancatakaful business in the company. 2.To develop and execute an overall Business Plan covering all insurance activities across all product lines based on business targets in alignment with Distribution Partners.3.Active management of overall Business channel P&L through establishing close working relationships across are internal stake holders. 4.Management of relationships with all partner Banks to ensure smooth business operations. 5.Monthly reporting of Bancatakaful financials including, commission reconciliation, financial projections, P&L monitoring, marketing allowance.6.Identifying product needs for all customer bases across business with product managers and channel Managers together with appropriate Distribution Partners to meet customer needs and product gaps in total product/service offering.7.To act as the liaison manager with all partner Banks on strategic insurance matters. 8.To determine, agree and monitor achievement of sales and service KPIs (including the appropriate number of staff for each allocation of sales and service targets) 9.To be actively involved in defining the appropriate skills, education, experience etc of the business team and development of the training curriculum to optimize sales/ service achievement. 10.Responsible for supervising appropriate team member in addition to managing internal key relationships Building/ managing necessary bench-strength to achieve business targets. Marketing Assignments 11.To work with the product managers to identify market growth/ cross-sell opportunities to increase product holdings and improved revenues. 12.To initiate,execute and manage marketing programmes and retention strategies in line with business objectives.13.To ensure brand compliance for all above and below-the-line communication according to Noor Takaful standards.

1. Formulate overall strategy for Noor Takaful Bancatakaful proposition across all personal lines Takaful products, customer segmentation and channel development. 2. ‘Own’ the Noor Takaful Bancatakaful Income and P&L targets – together with the respective product managers for each class of business. 3. Participating in RFP (Request for proposal) on new Bancatakful ventures of Noor Takaful. 4. Participating in product structuring, process design and pricing of all Bancatakaful products.5. Working closely with product managers in management of respective product classes.6. First point of contact for new business partnerships in Life and General Takaful products of Banca distributions. 7. Convene and attend team meetings internally in Noor Takaful on a regular basis and ensure that there is adequate communication and information exchange with all the business units of the partner Banks. 8. Develop best practice models of processes and procedures for deploying market-leading bancatakaful standalone policy sales.9. Maintaining procedures to monitor compliance with Policies and any controls required by them.10. Inspire and lead the bancatakaful team and the retail front-lie sales network to deliver exceptional levels of service to both the existing and new insurance clients: from welcome note to right through to claims settlement.11. Drive, inspire, and work through Area Managers, Branch Managers and other Team leader to deliver exceptional performance within the respective teams.12. Step in and undertake trainings and coaching of product managers and staff as and when it is required or when called upon.13. Review the Bancatakaful strategy and performance and take appropriate remedial action to assist all involved in the process to achieve the desired performance14. Ensure that reconciliation is carried out rigorously to avoid income leakage with payment of commissions and other overhead cost as agreed with partner Banks.

1. Responsible for Bancatakaful Operations. 2. Sales Support to Bancatakaful team3. Handling system related issues of Life & Medical Operations4. Training on product and illustration tools to Bancatakaful team5. Handling Marketing and Sales Contest of Bancatakaful teams.

Additional Assignment: To handle all the Sharia related issues of the Company. To coordinate Annual Shariah Audit.

Additional Assignment: Product development and distribution plan execution

Responsible for Marketing, Communications, Advertisement (ATL & BTL) and Media Relations.

To look after the Marketing and new business section of corporate Insurance.