As part of the new SEO team at Meta, my primary function is to increase search visibility and evangelize SEO within the global organization. Although my main focus is on Meta for Business, I often consult for WhatsApp, Oculus, Instagram for Business, and Instagram for Creators.- Supports all content optimization in collaboration with editorial, marketing, creative, and engineering teams.- Preparing and presenting SEO best practices and helping define SEO as a KPI for all relevant teams.- Conducts audits of existing content and the search landscape to improve search rankings.- Partners with digital analytics team to track and analyze traffic and user behavior to measure success.- Analyzes performance data to provide recommendations across technical and non-technical disciplines.- Analyzes on-page, off-page, and technical factors of the site to improve Meta SEO health.- Performs keyword research, audits, and competitor analysis to discover SEO opportunities.- Optimizes key on-page elements throughout the site, including navigation, internal links, semantic markup, crawling/indexing directives, title tags, meta descriptions, h1 headers, and more.- Analyzes, tracks, and reports on overall natural search performance and initiatives.

Driving force of company-wide education via training, lunch and learn sessions, and informational resources for both internal teams and customers. Created an extremely effective SEO process driven by hyper-specific and advanced analysis for on-page keyword targeting and off-site anchor cloud optimization.- Helped grow an 8 person agency to +50 in 3.5 years- Team lead specializing in advanced analyses: Keyword Cannibalization, Site Architecture, Internal Link Audits, International SEO- Improved SEO Audit to include over +130 items up-to-date SEO obstacles- Led +160 hours in training sessions for SEOs, AMs, and Sales- Successfully trained two interns with no experience to SEO specialists- Created company SEO training documentation in various formats (video walk-throughs, info-graphics, instructions, training manual)- Documented Standard Operating Procedures for +15 deliverables

- Ensure 50% of the agency's campaigns are executed accurately, on time, & always driving performance that improves ROI.- Primary QA point for all deliverables executed by the team, constantly pushing for a higher degree of quality, & consistently cultivating improvements to process & SOPs.- Oversee continuing education for organization at-large, implementing training plans & ensuring new-hire success while balancing tone & maintaining healthy team morale.- Review & approve scopes of work & campaign strategies for prospects & current customers.- Develop local, national & international strategies that capitalize on organic growth opportunities in Search & other channels.

Audited customer's status in search engines, developed strategic SEO & content road maps, and executed high impact and technical recommendations for maximum ROI with limited budgets.- Spearheaded education of SEO team consisting of 12 specialists.- Created cohesive strategies to increase highly qualified traffic at every level of the conversion stages.- Crafted advanced SEO tactics for mid to upper tier clients.- Gathered competitor intelligence to leverage client's back-link profile.- Improved content and SEO team collaboration by building content road maps based on keyword researc

Engaged in authoritative link-building campaigns spanning a multitude of verticals. Through the utilization of white-hat and post-Penguin tactics, I ensured that clients received maximum benefit from off-site optimization and anchor-specific strategies.- Worked in conjunction with Content team to fulfill multiple link-building products and ensure content aligned with editorial guidelines.- Managed a monthly budget of +$30,000 for link-building products and off-site SEO.- In charge of Spanish link-building campaigns.- Received six Excellence Awards within eight months for highest departmental productivity and quality.

Managed on-site, off-site, and local SEO campaigns for a wide array of industries. Performed technical audits, organic keyword research, conversion analyses, and implementation of recommendations.- In charge of the implementation of SEO and CRO recommendations on multiple platforms.- Promoted from Link Acquisitions team due to work ethic and high-quality performance.