Muhammad Mehedi Hasan Email and Phone Number

As Sales Director spearheading the National Sales and Distribution department of Banglalink Digital Communications Limited. Leading the Cluster Sales team to deliver key B2C Sales & Distribution business deliverables. Ensure the design and implementation of next Generation distribution eco-system with proper blend of digital and traditional distribution.Navigating the augmentation of Digitalization of channel management starting from supply chain process automation to build cutting edge customer serving retail application to ensure customer first channel environment.Lead the supply chain team to ensure flawless management of demand and supply from digital enablement along with paper based product distribution to serve customers at their doorstep.Ensure right trade play by ensuring right implementation of shopper marketing principle in ever changing fast paced retail environment. Augmentation of visibility touchpoint to create visibility dominance in retail front.Lead the sales capability and development team to ensure right development intervention to resources to create a high performing team and next generation leaders for the organization.Mono brand: Ensure customer support through ensuring service efficiency in all the customer care points nationwideBSP: Leading the Banglalink Service point to ensure the service level to last mile customers throughout the country. Partnering with local market players with greater service capacity & growth potentialAlternate channel: Develop alternate channels to create alternative revenue streams to drive business diversity and growth. Device Channel: Lead the device channel towards a more efficient and result oriented customer acquisition channel to ensure superior digital experience for the customers in collaboration with OEM partners.Post-Paid (B2C) Sales channel: Managing the post-paid sales channel; Prepare short and long term sales strategy for postpaid channel and drive portfolio growth.

Leading a very diversified portfolio of Digital Recharge, Post-paid sales channel, Mono brand, Banglalink Sheba points, Device & Alternate Channel.Digital Recharge: Spearheading the digital recharge growth engine to facilitate customers with greater convenience and on the go telecommunication services in collaboration with key MFS players. Convergence of regular to digital recharge channel through this distribution partnership model to gain better cost efficiency both in terms of customer acquisition & recharge penetration.Mono brand: Ensure customer support through ensuring service efficiency in all the customer care points nationwide; right span of touchpoint ensuring to ensure last mile service coverage and service & support design.BSP: Leading the Banglalink Sheba point to ensure the service level to last mile customers throughout the country. Partnering with local market players with greater service capacity & growth potential, the objective is to drive business along with quality service assurance.Alternate channel: Develop alternate channels to create alternative revenue streams to drive business diversity and growth. Device Channel: Lead the device channel towards a more efficient and result oriented customer acquisition channel to ensure superior digital experience for the customers in collaboration with OEM partners.Post-Paid Sales channel: Managing the post-paid sales channel; Prepare short and long term sales strategy for postpaid channel and drive portfolio growth.

Leading the national Sales Operation & Digital Channel department to shape up the future of S&D operation to become more digital, efficient & customer focused distribution network with the right blend of digital intervention. Develop company level BP strategy & ensure fastest GTM to ensure the achievement of yearly business plan.- Digital Recharge: Spearhead digital recharge with right channel mix strategy in partnership with key MFS players to ensure superior customer convenience & distribution cost optimization. Ensure collaboration with MFS partners to drive quality customer acquisition & revenue growth agenda through different initiatives.Develop alternate channels to create alternative revenue streams to drive business diversity. Also, operationalize & establish digital social distribution model as a significant contributory channel to business (Robi Alpha – Social distribution channel).- Digital Products & Platforms: Design & develop futuristic digital products & ensure existing S&D platform consolidation in a more collaborative way.- Robi Shop: The largest telco driven e-commerce in Bangladesh (robishop.com.bd); Robi's own marketplace model to serve customers online- IOT & Device Business: Design & drive the best-in-class IOT products development & accelerate device business. - Distribution & Capacity Development: Distribution Development and Resource Capacity Development to ensure right distribution roadmap (ROI/efficient) is being planned and executed- Trade Marketing: Ensure right trade play by ensuring efficiency, innovation & digital disruption to achieve brand visibility, customer acquisition & trade campaign gamification. - Channel Operation: Ensure smooth channel operation to ensure best in class supply chain management with right innovation & intervention- Member of Business Operation Committee; BOC is a budgetary/non budgetary approval body; second layer of management to facilitate Management committee with business decisions.

Managed the cluster business of Central Cluster (Dhaka business cluster); responsible to deliver key business parameters by ensuring right interventions to drive business growth & by managing key stakeholders of the business.Alongside the conventional business, led the Digital Commerce & Alternative Channel portfolio of Robi Axiata Limited. Development of alternate channels to cater to customers’ convenience, diversify the business portfolio of the company and become future ready; also developed the digital commerce platforms of the company which includes the following portfolio:- Robi Shop: The largest telco driven e-commerce in Bangladesh (robishop.com.bd)- R Store: Enhancing retail stores across Bangladesh by transforming them into digital service hubs.- IoT products: Transforming lifestyles by developing state of the art IoT products (https://robishop.com.bd/smart-products.html)- Device Business: Spearheading the adaption of 4G by driving the device business on a national scale through both B2C and B2B2C channels. (robishop.com.bd and https://digired.shop/)- Member of Business Operation Committee (BOC) since January'21 – BOC is a budgetary/non budgetary approval body; second layer of management to facilitate Management committee of Robi Axiata Limited with business and technological decisions. As a member of BOC, guided and directed different critical operational budgetary decisions in aspect of business operational criticality, capex, product & technological management and also facilitated Management committee forum with critical decision making process.- Chairman of Trustee Board of Employee Gratuity Fund, Robi Axiata Limited since June, 2021.

Led the biggest business portfolio of Robi Axiata Ltd.; Eastern Cluster (Chittagong and Noakhali regions); also, responsible to deliver key business parameters (Revenue, EBITDA, Customer base management) by ensuring right interventions to drive business growth & by managing key stakeholders of the business.As a Market Operation Management Member, also played a pivotal role in market & product development in national context & also played a strategic role in designing long/mid-term investment plan for the organization.

As a business leader of Central part of the country (Dhaka Composite) along with an emerging market like Mymensingh, played an instrumental role in developing efficient & effective distribution eco-system along with ensuring effective deployment of different micro market plays resulting double digit business growth.Developing a consistent & high performing team to operate in a challenging market & deliver business number was one of the key agendas delivered in this tenure.

As a head of the Emerging Market (Mymensingh, Khulna, Rajshahi, Rangpur, Barisal and Kushtia regions) created an enabling environment to achieve the business objectives. Integration of Brand, trade, Customer service, technology in line with organization's goal was one of the key agendas delivered. Designed & rolled out a customer prioritized distribution business friendly retail channel eco-system in which helped few of the markets to transform into a developed/developing market.

As a Market Development Lead, designed & implemented cost-effective and time-efficient distribution models to ensure customer oriented retail operation. On top of developing existing retail model, identifying & creating alternative channels, development of modern trade were few of the core agendas.As a development lead, designed & rolled out different management skill development programs for internal & external sales teams; also developed a robust sales audit system; managed regulatory issue facing process development.

Double hatted the roles of Head of Developed Market and Business lead of Dhaka, Chittagong and Comilla regions. Lead a team of 200+ members where development of a high performing team in an enabling environment to achieve the business targets. Integration of sales team with different verticals (trade marketing, Customer service, technology, products, brands, corporate affairs, regulatory) in line with organization's goal were some of the key agendas delivered.

Apart from deliver business numbers, played lead role in driving a number of key projects: - Sales Performance Management system (Sales performance monitoring automation)- Implemented Management Control System (MCS) at channels and HQ sales support team - Distribution Transformation (implementing 2 tier model)- Rural Market penetration model- Sales Force Skill Development program

As a head of the regions, played key role in delivering the following:• lead the sales & service field force of 10 strategic regions to ensure business growth• Established regional structure as a strategic business unit headed by a Regional lead

Designed effective trade focused activities to gain the desired output and consistent growth from trade level; distribution channel development to ensure product reach at maximum point.Designed & managed attractive & cost effective commission model.

Scope of Responsibility includes• development of exclusive and non-exclusive retail channel to ensure right mix and availability of product at maximum point of sales, • develop right classification model and suggest support plan for each class, • monitoring the support plan execution at filed level to secure the desired output, • ensure the best trade marketing activities for each class of retail.

Responsibility includes:• Ensure optimal availability of product & services at retail outlet within the area, • achieve area sales target, • plan area distribution and trade marketing plan, • lead the area sales team, • optimum utilization of trade marketing support and tools to maximize the sales and acquisition growth, • establish business relationship with key stakeholder of local government & non-government body.

Responsibility includes:• Ensure optimal availability of product & services at retail outlet within the territory, • achieve territory sales target, • territory specific distribution and trade marketing plan, • lead the distributor’s field force • optimum utilization of trade marketing support and tools to maximize the sales and acquisition growth,

Responsibility includes• visit potential customer, • inform of the services under retail banking, • persuade customer with product & services • subscribe customer for Standard Chartered bank.