MMEA - Market Area Middle East & AfricaTo oversee & drive the implementation of automation and machine learning initiatives within the team for NDO/NPM project deliveries. Responsible for developing and executing strategies to leverage automation and ML technologies to improve operational efficiency, customer experience, and business outcomes.• Develop a comprehensive strategy for automation and machine learning adoption for efficient project delivery, aligning with Ericsson's overall goals & objectives.• To lead and oversee the implementation of automation and ML initiatives for pursuing perfection.• Identify key areas where these technologies can be applied to improve operational processes, network optimization, customer service & revenue growth.• Identify and prioritize opportunities to automate manual & repetitive processes across various departments, such as network operations & customer service management.• Drive the development and deployment of ML models to extract insights from large volumes of data. Apply ML techniques for predictive maintenance, network anomaly detection, customer churn prediction & targeted marketing campaigns.• Collaborate with data engineers to develop and deploy machine learning models and algorithms for predictive analytics, network optimization & personalized customer experiences.• Utilize statistical analysis & data visualization techniques to identify trends, optimize network, improve service quality & enhance customer satisfaction.• Implement monitoring mechanisms to track the performance and effectiveness of automation & ML solutions.• Collaborate with internal stakeholders, including department heads & operational teams, to ensure alignment of automation, AI and ML initiatives with business objectives & user requirements.• Identify potential risks & challenges associated with automation & ML implementation, developing mitigation strategies & ensuring compliance with regulatory requirements & data privacy policies.

Project: JAZZ 2G/3G/4G (Central Region || Pakistan)Vendor: Huawei / ZTE / NokiaMMEA - Market Area Middle East & AfricaDirected & guided to completion, from initiation to closure, complex programs and projects related to NDO. Jazz is Pakistan’s leading CSP, with a subscriber base above 75 million and a legacy of more than 20 years, spearheading service excellence & product innovation in the country. • Led a team of 70+ resources consisting of business unit leads, optimization engineers & technicians in the highest revenue generating region of Pakistan. • Operated Cross-Functionally, with multiple internal, external, GSC & Managed Service partners, responsible for design and delivery of platforms and services ensuring best possible service were provided & highest attainable standards were met in network performance optimization.• Managed Stake Holder Expectations, delivered technical & customer presentations.• Worked with a Customer First Approach, aligned to the commercial goals of the business by provisioning of superior customer experience & resolving problems affecting issues due to device, network hardware or software in the RAN.• Was responsible for 2G/3G/4G Access/RAN Performance KPIs for Central Region area on weekly, monthly, quarterly & annual basis for all equipment vendors (Huawei, ZTE & Nokia).• Engaged Partners & Vendors to deliver services. Supported in contract management, determined vendor quality management KPIs & negotiated SLA. Improved quality and project efficiency.• Drove Governance, tracked activities, reviewed milestones, managed cost and schedule variance, controlled scope creep and handled conflicts.• Carried out Risk & Issue Management. Monitored and controlled existing risks, identified new risks. Handled project issues, updated the risk register and managed risk communication.• Used Six Sigma DMAIC methods, consistently improved work methodology/SOPs/workflows to ensure smarter & efficient network/human resource utilization.

MMEA - Market Area Middle East & AfricaI had the opportunity (secondment) to gain experience as an Account Manager which was extended my way due to my interest, followed by my extensive senior level customer interaction & technical background. My major responsibilities included:• To maximize customer relationship and loyalty.• To demonstrate strong technical and business knowledge with complementary skills to understand customer business requirements and align them to Ericsson’s solution to close strategic opportunities.• To create sales opportunities that will generate profitability.• To work closely with Network Solutions team to enable Ericsson to be the preferred partner for CSPs.• To actively manage and mobilize internal resources to deliver efficient and effective end to end solutions allowing seamless transition from sales to operations.• Get the funnels and follow ups with the customer and be able to influence customer for key decision.

Project: Telstra P3 L700 Project (Australia)Project: NBN Satellite & Fixed WirelessVendor: EricssonMOAI - Market Area South East Asia, Oceania & India• Managing Ericsson’s ASPs to deliver in line with the contracts signed by auditing finances. Automating auditing tools to minimize human error.• Engaging with ASPs for unique cases to resolve conflicts risen due to grey areas within the contracts.• Ensuring proper billing quotes are sent to NBN for charging & Ericsson’s profit margins are protected.• Inserting L700 technology on marked existing sites network wide to further ensure superior service by Telstra.• Creating concept designs with an intention to bring L700 on air for the subscribers as soon as possible.• Designing in a way so as to prioritizing usage of existing infrastructure & equipment present on site to expedite bringing L700 on air.• After approval of concept design, creating detailed diagrams with plumbing designs (SDB & FRDB) for being build.

During these years, I had the opportunity to gain experience on advance networks in Australia. I held multiple roles on various projects in telecom organizations which included: • Vodafone || 2G/3G/4G RAN Optimization• Optus || 2G/3G/4G RAN Optimization• Kordia || VHA 2G/3G MS• Huawei || VHA 2G/3G SwapMy major responsibilities were:• Technically & financially, pivoted on customer impact, improved RAN performance, evaluated & dimensioned upgrades/expansions for 2G/3G/4G RAN domain.• Implemented various RAN feature trials to enhance the services on all technologies (2G/3G/4G).• Contributed as a 6δ SME to reduce variance in performance nationally & aligned performance target areas with marketing/business. • Made sure that in parallel to firefighting, Process Development is done constantly to improve RAN performance/ deliverables in terms of efficiency.• Innovated/Created & managed a Focus Group for RAN experts (2G, 3G & 4G) from all Vodafone CSPs globally to share knowledge, be efficient, learn lessons, stop before going ahead with the wrong solution, not to re-invent the wheel & rise as a stronger than ever global group (Vodafone Group).• Was responsible for realizing VGE (Vodafone Global Enterprise) & EBU (Enterprise Business Unit) sales pitch to Future Corporate Customers from a network performance perspective.

Project: WARID TEL 2G MS Project (Pakistan)Vendor: Ericsson / HuaweiMMEA - Market Area Middle East & AfricaWarid Managed Services was one of Ericsson’s highest profile projects in Pakistan. This position involved both intense technical knowledge & required leadership & management skills to best satisfy the customer’s expectations.• Led a team of 40+ resources consisting of regional leads, optimization engineers (Ericsson & Huawei) & technicians nationwide.• Was responsible for nationwide RAN optimization of Warid containing more than 3300 Ericsson & 1230 Huawei BTS sites & ensured all Contractual KPIs are fulfilled.• Was responsible for radio optimization KPIs presentations & customer interaction at CTO level.• Prepared weekly/monthly reports and presented it to the various customer departmental Executives.• Performed Resource Management for project delivery.• Created Time Plans for efficient resource utilization & project progress on quarterly/yearly basis.• Developed Right Processes & Procedures for day-to-day tasks, reporting & project delivery. Also ensured they are followed religiously for smooth project execution without surprises.

Short Term Assignment: Ericsson JordanProject: KOREK TEL 2G NPI Project (North Kurdistan || Iraq)Vendor: EricssonMMEA - Market Area Middle East & AfricaSuccessfully delivered an NPI project with E2E responsibility which included improvements on RAN, Transmission, Core & Charging nodes. Spectrum reduction activity of 40% was also delivered without any degradation in performance.• Managed a team of 10+ resources from multiple CUs of RMEA.• Ensured all contractual deliveries to customers be made in a professional manner, achieving customer satisfaction and securing profitability for Ericsson.• Provided technical support to sales, marketing, project managers & customer, including pre-sales activities.• Gave presentations and participated in technical discussions with customer. Developed a one-on-one relation with the Customer CTO nurtured based on honest inputs. • Identified new business opportunities & submitted proposals based on customer’s profitability thus paving way for pre-sales to sell more.• Deployed Ericsson’s Best Practices for all procedures & processes for smooth & efficient business delivery to enhance profitability and grab new business opportunity.• Conducted Audit of Radio Network followed with Optimizing CS/PS services for overall network performance improvement.• Successfully performed brief Audit of Switching, Transmission & Charging Systems. Improvement opportunities were identified along with detailed steps.

Project: WARID TEL 2G MS Project (Central Region || Pakistan)Vendor: EricssonMMEA - Market Area Middle East & AfricaDuring these 5 years, I progressed from a fresh engineer to leading optimization & swap projects for Ericsson in Pakistan. I delivered on two projects where my major responsibilities were:• Did regular analysis of BSC/Cell level statistics, sorting out worst cells w.r.t. different KPIs, troubleshooting and recommending solutions for their improvements.• Strategically worked out the mechanism & process for swap project, targeting the high priority clusters.• Was responsible for effective coordination among all the stakeholders to bridge the communication gap for smoothly carrying out the swap project. • Transferred knowledge to junior engineers and customer teams by holding workshops and presentation session on optimization processes. • Prepared & presented weekly optimization report to the customer in weekly meeting.