Production Lead
As Production Team Lead, I hired and managed a team of 7 creatives, developed production protocols, streamlined workflows, and enabled Devsinc to handle a range of projects, including in-house productions, B2B work, and productions for Usman Asif.Assisted in onboarding a B2B client and successfully produced a mini web-series, which was the first to generate revenue for Devsinc.Integrated filmmaking and cinematography techniques into social media content creation, focusing on storytelling to elevate our production style.Played a key role in ideating, directing, shooting, and editing content that contributed to significant growth across all digital platforms.Introduced documentary filmmaking techniques to corporate productions, allowing us to tell authentic stories, humanize characters, and create content that raised awareness and provided educational value.Established the brand identity and digital persona of Usman Asif, producing a diverse range of original content, from highlight videos to scripted, cinematic productions.Demonstrated strong leadership by fostering collaboration, maintaining client relationships, and empowering the creative team to consistently deliver high-quality content on time and in line with client expectations.