◆ Analyzed user online traffic data to extract key insights which became the basis for the Online Strategy revolving around 4 dominant E-commerce platforms. Collected primary data through 3 survey administrations and 5 focus groups to understand online consumer decision journey first-hand from the consumer which further aided data analysis for the overall strategy.◆ Leveraged insights from consumer behavior data to highlight key-emotional responses and metrics required for the success of a advertisement campaign which included brand resonance and RTBs. Performed a post-launch data analysis of the pilot advert to determine if the required effect was achieved and provided recommendations for improvement to executive management.◆ Liaised with relevant agencies to execute activation strategies for the advert campaign.

◆ Performed a thorough data analysis of a consumer promotion and identified insights for differences in performance compared to last year which became basis of revised plan proposed for a better promotion next year.◆ Visualized insights by the help of a comprehensive Tableau dashboard to higher management, acting as a guide to decision making.◆ Extracted key insights from consumer purchase data about changing buying patterns of the relevant target demographic. Strategized a corresponding launch of a new stockkeeping unit leveraging the insight derived. Took ownership of the launch from start to end while collaborating with multiple stakeholders for successful execution.◆ Lead a team of 3 resources to navigate a Data Dashboard and Database to extract and clean data depending on the needs of the business.

◆ Administered quantitative analysis revolving around Hypothesis Testing, Regression,T-Test, Correlation and Covariance on SPSS to confirm the main findings under supervision of the literature author.◆ Navigated multiple academic resources including Emerald Journals, Euromonitor, Pearson e-Textbooks, ScienceDirect, Sci-Hub and OpenAthens for literature reviews.◆ Established smooth communication between executive management and multiple stakeholders to launch an entire educational degree level program.

◆ Organized and managed educational events to increase financial literacy while collaborating with financial executive from multiple firms and companies.

◆ Organized and drafted events that were aimed towards integrating activities with learnings and experiences about leadership.

◆ Visited clinics and hospitals for the purpose of capacity building on premises and collaboration with executive management.◆ Organized a Fundraising Event as a team where responsibilities included getting sponsors onboard and lead generation.◆ Planned and performed 2 Mental Health Awareness workshops aimed towards employees and customers respectively.◆ Aided in the formulation of corporate budget packages to be presented based on the number of session attendants.

◆ Assisted in lead generation for funds for water well drives all across Punjab.◆ Ran Facebook advertisements to boost awareness regarding the rampant problem of water shortage in Rural Punjab.◆ Prepared content for social media platforms and managed them resulting in an increase in engagement.

◆ Responsible for being a liaison between my institute and International MUN for the purpose of brand building, raising awareness and generating leads.

◆ Responsible for generating leads and pushing frontline sales.

◆ Establishing coordination between cluster facilitators and student directors of the event.◆ Generated sales leads and sponsors for events.

◆ Responsible for managing clusters of participants during events while making sure to answer all their questions and inform them about upcoming activities.

◆ Given the responsibility to update patient records.