I am a startup enthusiast with hunger for learning and a passion for building impactful, sustainable, fast-growing and value-driven brands from scratch. I thrive in the hustle involved with setting up a new business while working across different functions and facing new challenges that drive me to push my limits and surpass expectations. I would love to work in a fast-paced cohesive work environment where I am given the opportunity to explore fresh perspectives and contribute significant value.
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Partnership And Growth ManagerBogo LivPakistan -
Business Development ManagerThe Shamil Initiative Sep 2024 - PresentKarachi Division, Sindh, Pakistan -
Senior Associate - GrowthZaraye Oct 2022 - May 2024-Developing effective and reliable sources of supply, identifying and developing new vendors, rationalizing supplier base to ascertain competitive and fair prices for all procurement activities.-Assisting in evaluating vendor matrix and developing / improving procurement policies and procedures, in light of the Global Sourcing framework, as well as ensuring 100% compliance, ethical sourcing, and integrity to these procurement policies and procedures.-Facilitating supplier agreements, preparing procurement documents and recaps, development of sourcing strategy, executing the sourcing process, bid evaluation, negotiations, lead time management and confirmation of business contracts along with managing end supply chain.-Developing metrics and mechanism to measure vendor performance, to be used for forecasting and decision making regarding pre-qualifying vendors for future projects / business. -
Co-Founder/Head Of Business DevelopmentEmi Garments Jan 2019 - Sep 2022Pakistan- Responsible for managing to source, merchandising and negotiation and operations valuing $10 Mil per annum. Supported customers for global product creation & manufacturing strategies to increase margin, identify potential issues, and find solutions.- Direct work with "Design Studio" & "Fabric R&D" for best products & guide according to customer DNA.- Led a 100 -members team & oversaw planning & product creation process from concept through commercialization; identified trends & develop business strategies till production.- Onboarded 21 vendors in 4 months such as Gul Ahmed, Lucky Textile, Feroze 1888, etc.thus increasing sales by 5.25% every month.- Partnered with key vendors to increase visibility and coverage by 4.5% every month.- Revamped the product architecture and UI/UX of the OMS as well as the live cargo tracking panel with a highly feedback driven approach resulting in an increase in adoption rate.- Look for new vendors with the help of the RS (Responsible Sourcing) team, PQI (Product Quality Integrity) Audit by QA, and through costing and development exercises.
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Business Development ManagerA.M.A Leathers Pvt. Ltd. Apr 2018 - Dec 2019Pakistan- Established & maintained interdepartmental relationships with all functional areas. Furthermore, I communicated with senior leadership (Executive Director and MM) to explain the business activities, analyzed financial data for multiple product flows while managing an increased number of customers.- Participated in corporate finance monitoring functions, including monthly/quarterly financial performance analysis, forecasting & budgeting.- Built rapport, increased direct involvement & analyzed the capacity and compliance status of manufacturing units to ensure OTT (on-time tracking).- DOB (Daily Operational Brief) was initiated by the leadership team which helped to mitigate the daily issues in advance.- Directly involved in CSR, Safety, and RSL optimization. Where the core follow-up area is to monitor "Working Hours", the progress of safety improvements based on RSC regulations updates, and get the figure on the RSL status to inform customers from time to time.- Responsible for customers like Mascot (Denmark), TeeJays (Denmark), Bestseller (Denmark), Primark (UK), Seidensticker (Germany), Giordano (Korea), O'stin (Russia) and Max (UAE)-Coordinating between all regional stakeholders for planning, execution and adoption of 6 different products while defining their short- and long-term visions to support the company’s overall strategy. -Initiated a marketing program and received successful orders from Norway and otherScandinavian countries of goods worth over $20,000.- Developed an SOP for production to meet all international standards required byPakistan Denim Manufacturers and Exporters Association (PDMEA).- Supervised sourcing of raw materials monitoring costing and product quality to ensurerepeat orders and maintain customer retention rate of 66.7%.
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Head MerchandiserNova Leathers Pvt Ltd. Dec 2017 - Mar 2018Pakistan- Led a 24-members team & oversaw planning & product creation process from concept through commercialization; identified trends & develop business strategies till production.- Established & maintained interdepartmental relationships with all functional areas. Furthermore, I communicated with senior leadership (CEO and HOM) to explain the business activities, analyzed financial data for multiple product flows while managing an increased number of customers.- Participated in corporate finance monitoring functions, including monthly/quarterly financial performance analysis, forecasting & budgeting.- Built rapport, increased direct involvement & analyzed the capacity and compliance status of manufacturing units to ensure OTT (on-time tracking).- DOB (Daily Operational Brief) was initiated by the leadership team which helped to mitigate the daily issues in advance.- Led "Innovation Team" first time where the only focus was to create new/sustainable/exclusive product lines. The aim was to develop 60-70 styles in a month and a presentation once in three months.- Directly involved in CSR, Safety, and RSL optimization. Where the core follow-up area is to monitor "Working Hours", the progress of safety improvements based on RSC regulations updates, and get the figure on the RSL status to inform customers from time to time.-Headed meetings with the executive marketing team of Bata, Service and Borjan andsuccessfully secured orders worth over Rs. 9.5 million.- Planned and executed an inventory management program along with meetingproduction deadlines, overcoming logistical issues and quality control.-Working closely with multiple stakeholders to build performance dashboards and enhance CRM processes and tools to evolve customer and supplier lifecycles for higher engagement and retention.-Created daily reporting and performance dashboards to monitor and analyze sales, supply and product metrics to adapt MoM business strategies and to set monthly targets. -
Head Of MarketingNometa Foundation Jul 2015 - Dec 2016-Initiated a 360-Degree Marketing Plan for the NGO using innovative social media and digital strategies with a focus on soliciting donations and calling out to volunteers- Build and catered to an audience of 1000+ over the span of 5 years- Established an annual internship program in which 100 out of 900 applicants were selected, 1.8 million funds were raised and 120 families catered to.- Raised over PKR 5 million in donation through online marketing and donation drives.- Led a team of over 100 volunteers in multiple large-scale projects involving medicalcamps, ration drives, food drives and health awareness sessions.- Started a permanent clinic at Gulshan-e-Hadeed catering to free treatment of over 100patients per week.
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Marketing CoordinatorThe Health Foundation (Pakistan) Jul 2014 - Jun 2015-Prepared and designed funding pitch decks, financial growth models and questionnaire responses in liaison with the company directors.- Conducted a detailed research & analysis on existing software with a testing plan for new ones.- Designed a comprehensive layout for the development of the new software.- Developed an effective procedure for dealing with customer feedback & improving app reviews & ratings.-Led corporation coalition programs to raise funds for underprivileged Hepatitis patientsamounting up to Rs. 4.5 million.- Organized and led over 50 Hepatitis screening camps.- Raised over Rs. 10 million by applying and securing funds from the Gilead Grant AsiaProgram.- Coordinated with Sindh government for EPI programs for procurement of Hepatitis Bvaccines -
Head Of Operations/ Co-FounderM1 Gaming Zone Jul 2014 - Jun 2015Pakistan- Established an entirely student run business venture from scratch that caters to the planning, management & execution of every aspect of event management & brand marketing.-Handled day to day operations and managed personal interaction with an average of 50 customers per day.-Generated a monthly average profit of Rs. 80.000/-
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Operations AssociateEvents 360° Jun 2014 - Jun 2015Pakistan-On-boarded & maintained reputable business relationships with over 20 corporate clients & institutions in the past year.-Assisted in organizing various concerts such as Atif Aslam, Amjad Sabri, etc. at multiplevenues reaching out to various sponsors.- Overlooked logistical issues and supervision of other areas such as ticket management,setup and security.- Generated a PKR 8.5 million plus turnover in the last fiscal year. -
InternThe Citizens Foundation, Usa (Tcf-Usa) Jul 2014 - Sep 2014Karachi, Pakistan• Planned and executed a six-week summer camp for the students of The Citizens Foundation -
Project ManagerAl Zohra Welfare Association Jun 2013 - Jun 2014Pakistan- Managed all corporate communication, prepared presentations & conducted corporate meetings
Muhammad Musa Education Details
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Business Administration And Management, General -
Nixor College
Frequently Asked Questions about Muhammad Musa
What company does Muhammad Musa work for?
Muhammad Musa works for Bogo Liv
What is Muhammad Musa's role at the current company?
Muhammad Musa's current role is Partnership and Growth Manager.
What schools did Muhammad Musa attend?
Muhammad Musa attended Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology, Nixor College.
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Muhammad Musa
Rawalpindi -
Muhammad Musa
Ceo At Pakistan Travels | Digital Marketing Consultant | General Secretary Of Social Media And Finance Team At Cui Entrepreneurship HubIslamabad -
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