In my role as a Data Analyst at Queen Mary University, I played a key role in developing and implementing data analysis frameworks that empowered senior leadership and stakeholders. By curating, streamlining, and disseminating actionable intelligence, strategic decisions were supported in key areas such as business strategy, marketing optimisation, student recruitment initiatives, and operational efficiency improvements.My work also focused on New Programme Development (NPD), involving extensive analyses to assess the feasibility, market positioning, and performance of academic programs. These insights were crucial in aligning business strategies with program development and student recruitment. Reporting on new program development earned a nomination for the "Best Use of Data, Insight, or Marketing Research" at the Heist Awards 2024.Managed and optimized Power BI dashboards and CRM systems to support recruitment targets and performance metrics. Evaluated datasets and tools for product development, ensuring Queen Mary remained at the forefront of data-driven decision-making.Key Responsibilities and Achievements:• Led data analysis and executive reporting, streamlining intelligence dissemination and delivering actionable insights.• Nominated for 'Best Use of Data' at the HEIST Awards 2024 for research and insights that shaped program development and marketing.• Developed Power BI dashboards and Salesforce applications, driving recruitment and campaign performance.• Conducted market research to inform strategic decisions for program development and recruitment.• Collaborated with teams to analyze customer journeys and optimize campaigns.• Supported surveys to enhance recruitment and marketing strategies.• Leveraged data to align digital transformation initiatives with strategic goals.• Improved stakeholder reporting and contributed to business and corporate strategy.

As an Ambassador for the School of Mathematical Sciences, I spearheaded outreach initiatives such as webinars, open days, and conferences, making complex mathematical concepts accessible to diverse audiences while mentoring aspiring students. This role provided valuable insights into the institution's operational dynamics and significantly enhanced my leadership, communication, project management, and teamwork skills. It also strengthened my ability to convey technical information effectively, empowering me to excel in cross-functional teams and preparing me to contribute meaningfully across various professional settings.

Recipient of the Gold Skills Award at Queen Mary University of London, I served as the Course Representative for the MSc Data Analytics program, where I led initiatives to bridge communication between students and faculty, empowering students to co-create their academic experience. I effectively represented the student voice at Student-Staff Liaison Meetings, collaborating with stakeholders including distinguished academics, heads of school, and industry leaders to address challenges and close feedback-action loops. I introduced effective communication channels, such as anonymous feedback systems, and synthesized input to advocate for strategic improvements, enhancing the academic experience for all.I focused on improving the learning environment through initiatives like enhancing learning support and proposing the integration of Power BI for curriculum development, demonstrating both initiative and strategic thinking. My role further developed my communication and negotiation skills, enabling me to present complex data insights and facilitate constructive discussions. Additionally, I honed my analytical problem-solving and project management abilities, preparing me to lead projects and tackle challenges effectively.The Gold Skills Award reflects my commitment to leadership, professional development, and driving positive change, supported by specialised training courses, including training by Suicide First Aid (SFA) UK.

As a Data Analyst at Spring Community Hub, I leveraged data to support community services and drive process improvements. My responsibilities included maintaining and expanding CRM systems, conducting geospatial research to address the needs of BAME families, and volunteering hands-on at the Food Bank. These efforts focused on enhancing service delivery, improving operational efficiency, and providing data-driven insights to inform strategic decisions, ultimately contributing to the well-being of the community.

• Incorporated data sorting & and visualization techniques to identify key market trends and inform strategic business decisions.• Forecasted growth opportunities and recommended sales strategies based on real estate market data analysis, leading to a 12% increase in revenue

• Exceeded sales targets through effective customer relationship management, resulting in positive customer feedback.

• Implemented a personalized approach to college counseling that resulted in over 80% of students receiving acceptance letters to their preferred colleges. • Developed compelling marketing materials and presentations that effectively showcased our service values, resulting in increased program engagement.

In my content writing internship, I developed a diverse portfolio of written materials, honing my ability to craft compelling narratives and persuasive content. This role enhanced my proficiency in research, writing, and editing, enabling me to effectively communicate complex ideas through clear and engaging text. It was a pivotal experience that significantly improved my writing skills and deepened my appreciation for the power of words in shaping understanding and action.