Serving the digital needs of Now Comms Asia's clients on a regional basis, encompassing the entirety of APJ. Responsible for:- Strategy- Conceptual development- Execution- Client management- Business development

Responsible for a team of 3 to not only create content for internal use and clients, but also ensure a smooth operating procedure for the team as well as nurturing and mentoring them where possible.- Handled a wide variety of clients, ensuring that the team understands and maintains the CI, tone of voice, and style of each client to a tee. - Frequently communicated with Lenovo APAC's regional marketing manager to discuss updates, content direction, month-on-month learnings via… Show more Responsible for a team of 3 to not only create content for internal use and clients, but also ensure a smooth operating procedure for the team as well as nurturing and mentoring them where possible.- Handled a wide variety of clients, ensuring that the team understands and maintains the CI, tone of voice, and style of each client to a tee. - Frequently communicated with Lenovo APAC's regional marketing manager to discuss updates, content direction, month-on-month learnings via reports to ensure KPIs are aligned and met. Also communicated with 12 markets monthly to discuss the content calendar and gather findings from each market to ensure their needs are being met. Show less

I was responsible for providing social media content for a diverse range of clients that span from local SMEs to MNCs such as Agora Trade Network, SP Setia Group, Sunway Healthcare and Education Group, Sustainable Energy Development Authority (SEDA) Malaysia, UOB Malaysia, Lenovo APAC, Legion APAC as well as formulated strategies, concepts, and content samples for pitches. My role also required me to be well-versed in multiple disciplines outside of copywriting such as performance… Show more I was responsible for providing social media content for a diverse range of clients that span from local SMEs to MNCs such as Agora Trade Network, SP Setia Group, Sunway Healthcare and Education Group, Sustainable Energy Development Authority (SEDA) Malaysia, UOB Malaysia, Lenovo APAC, Legion APAC as well as formulated strategies, concepts, and content samples for pitches. My role also required me to be well-versed in multiple disciplines outside of copywriting such as performance marketing, social media analytics, and developing an eye for good design and copy. - Assisted in running UOB Malaysia's 2020 and 2021 Painting of the Year campaigns on social media to encourage artists new and seasoned to participate in the competition. Worked with a team of 3 to create the content, its calendar, and assist in the campaign's boosting strategy.- Was part of the team that successfully extended contract with Lenovo APAC till March 2022 to provide social media content for 12 countries to increase overall engagement rate on both Facebook and Instagram by 3% year-on-year.- Successfully garnered 600,000 new fans for Legion APAC within a span of 8 months through intuitive social media content that was adopted by 12 markets, and extending the company's services with the client until March 2023.- Took part in the pitching process for Gamuda, UNICEF, and Nespresso to provide strategic campaign ideation and year-long plan for execution. Show less

Handled all of editorial operations from writing, editing, scheduling, social media posting as well as production of videos ranging from short form videos to full on series. Produced in-house content and collaborated with a range of different brands to deliver engaging video content.