Muhammad Rashed Ul Alam

Muhammad Rashed Ul Alam Email and Phone Number

Business Head-Interspeed Advertising |Ex-DGM (Brand)-RFL Group of Companies | Ex-DGM (Brand)-Bengal Group of Industries |Brand Professional | Brand Equity | Brand Strategy | Brand Lover | Brand Thinker | @ Interspeed
dhaka, dhaka, bangladesh
Muhammad Rashed Ul Alam's Location
Bangladesh, Bangladesh
About Muhammad Rashed Ul Alam

Experienced Head of Brand with a demonstrated history of working in the information technology and services industry. Skilled in Negotiation, Customer Service, Business Development, Marketing Strategy, and Sales Management. Strong marketing professional with a Master of Business Administration (MBA) focused in Marketing from University of Chittagong.

Muhammad Rashed Ul Alam's Current Company Details
Interspeed

Interspeed

View
Business Head-Interspeed Advertising |Ex-DGM (Brand)-RFL Group of Companies | Ex-DGM (Brand)-Bengal Group of Industries |Brand Professional | Brand Equity | Brand Strategy | Brand Lover | Brand Thinker |
dhaka, dhaka, bangladesh
Employees:
202
Muhammad Rashed Ul Alam Work Experience Details
  • Interspeed
    Business Head
    Interspeed Mar 2024 - Present
  • Bengal Group Of Industries, Bangladesh
    Deputy General Manager-Brand Marketing
    Bengal Group Of Industries, Bangladesh Jul 2023 - Feb 2024
    Dhaka, Bangladesh
  • Pran-Rfl Group
    Head Of Brand
    Pran-Rfl Group May 2021 - Mar 2023
    Dhaka, Bangladesh
  • Pran-Rfl Group
    Senior Brand Marketing Manager
    Pran-Rfl Group Jan 2015 - Apr 2021
    Corporate Office, 105 Progati Sarani, Middla Badda, Dhaka 1212
    Duties/Responsibilities: • Develops, presents, and negotiates the recommended portfolio of Brand and merchandising solutions with accounts ensuring standards of brand & profitability • Develops contacts and prospects that ensure long-term profitability for the company and customers• Develops and achieves maximum sales volume and profit objectives consistent with projections• Manages and participates in effective communication and relationship development with Brand• Identifies and manages new target account plans in conjunction with distributors• Promotes and sells product portfolio through direct customer contacts and developed opportunities• Increases territory sales and profitability through existing account development• Evaluates customer objectives, and provides solutions to generate add-on sales and profit• Partnering closely with the Customer teams in the field• Define clear and specific AMPS (assortment, merchandising, pricing and shelving) strategy for my Brand• Influence the brand’s activation to make sure it is being translated in store• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio• Involvement in the development of the company’s long term planning that identifies new business opportunities• Working closely with distribution partners to obtain relevant information• Monitoring and analyzing business performance & business goals• Implementing the marketing plans by working with internal• Coordinating the development of communication materials such as catalogues, websites, brochures, packaging• Traveling internally to ensure the relationship with distributors• Delivering internal & external presentations regarding new product introductions, marketing, business objective & communication strategy• Coordinating regular meetings and preparing regular reports outlining the brand’s performance• Managing the status of projects, product testing and the evaluation
  • Pran-Rfl Group
    Brand Manager
    Pran-Rfl Group Apr 2012 - Dec 2014
    Corporate Office, 105 Progati Sarani, Middle Badda, Dhaka 1212
    Duties/Responsibilities: • Creating, Caring & Communicating Sub-Brand under mother Brand & ensuring separate Brand logo for easy & effective communication• Measuring & evaluating Brand equity after any ATL & BTL program launch & comparing with last month• Finding out root cause of declining Brand image of any SKU & re-launching program for that SKU relating with TG• Keep continuous eye on Brand Portfolio & planning where communication is required according to Product CM • Monitoring & giving feedback of every program (that are launched) to top label management & Sales flexibility• Monitoring the Program of electronic media that are sponsored & measuring TRP & GRP comparing to last week• Preparing budget for any BTL program & analyzing the cost & CPR relating to Sales & giving feedback to Management• Comparing the Strategy of Competitors & finding out the difference between that of own company & competitors programs• Drafting the Advertising budget & execution of program relating to budget & end result given to top label management• Maintain etiquette with direct consumer who are using my Brand, taking feedback & change the Brand Strategy according to Consumer & Market feedback• Analyzing the result of Promotion program that are launched for Dealer, Retailer & Consumer & Comparing the cost relating to Revenue • Studying the trend, demand & fluctuation of each market before & after launching on promotional program & change the Branding tactics where needed• Proving the management that investment on Sub-Brand & Communication was correct after successful return on Brand image, Brand equity, Brand merchandising & Brand preference• Always informing the management what I am doing for my Brand to sustain attention, imagination & emotion of Brand long enough to make money from it
  • Pran-Rfl Group
    Assistant Brand Manager
    Pran-Rfl Group Jan 2010 - Mar 2012
    Corporate Office, 105 Progati Sarani, Middle Badda, Dhaka 1212
    Duties/Responsibilities: • Brand Planning & Implement (ATL & BTL activities)• Trade & Consumer Promotional Plan & Implement• Study the trend, Demand, problem of different Markets & support them where required• Design attractive promotional program for Dealer, Retailer & Consumer• Study the delivered & undelivered products• Follow-up up the movement of promotional items along with sales• Make sure the gifts of promotions are going to in time & in right hand • Product & Packaging Development • Media & Communication Plan & Implement• Product movement & Sales trend analysis• Implementing advertising strategy and measuring Effectiveness• Analysis TRP (Total Rating Point) Report of Electronic & Print Media• Making Proposal & advertising budget (Electronic, Printing & Out Door Media) monthly• Market research and analysis of competitor activities• Planning and implementing promotional campaign and Budget• Maintain different events & activation • Maintain all product advertisement (Electronics & Printing Media, Out Door Media, etc.)• Planning & implementing graphical design related work• Strategies, Develop and Implement effective Communications and media plan & follow up• Communicate with media agencies & promote greater Coverage of the company activities• Liaison with operations for Production, Quality, availability & non-availability issue• Support to introduction of new products• Report to Management & improve communication so that Management is a aware of my thinking, planning, execution & activities • Create advertisement theme• Prepare Press Release, Brochure, Speeches, Biographies and Presentations,• Mentor, lead and supervise the public affairs and Communications team,• Managing monthly advertisement schedule (Electronics & Printing Media) & Media buying,• Billing & follow-ups & Publishing Yearly calendar, Eid Card, Brochure etc.• Arrange Press Conference• Participate in various Fair• Sales promotion & market development.
  • Pran-Rfl Group
    Management Trainee
    Pran-Rfl Group Aug 2009 - Dec 2009
    Corporate Office, 105 Progati Sarani, Middle Badda, Dhaka 1212
    Duties/Responsibilities: • Report to Director-Marketing• Involvements of all the execution of Brand activities & ensure effectiveness• Ensure Marketing activities for each product that I assigned for• Think about right communication route to reach my TG• Conducts event for assigned products• Giving presentation on promotion activities to sales force• Preparing electronic media schedule according to media budget & channel wise• Calculation of cost per reach (CRP) according to cost wise & report to Director Marketing• Execution of CP,RP,DP, follow up & feedback given to Director-Marketing• Ensure proper launching of product or campaign• See what I am doing right & what I am doing wrong• Have continuous eye on competitors & their activities
  • Global Brand Pvt. Ltd.
    Executive Brand
    Global Brand Pvt. Ltd. Jan 2009 - Jul 2009
    19/2 Salim Tower, West Panthapath, Dhanmondi, Dhaka
    Duties/Responsibilities: • Brand building activities• Brand Demonstration to the client • Brand building BTL activities according to Product• Corporate Sales target analysis & reporting• Brand portfolio managing• Visiting various organizations and preparing report on them and send to the top level management
  • Techno Builders Pvt. Ltd.
    Marketing Executive
    Techno Builders Pvt. Ltd. May 2008 - Dec 2008
    79/A Metro Plaza (1St Floor), Sadarghat, Chattogram
    Duties/Responsibilities: • Preparing offer of current projects & communicate to clients• Briefing projects demonstration to the potential clients• Visiting under construction projects & reporting to MD• Identifying weak area & implementing strategy• Monthly reporting to MD

Muhammad Rashed Ul Alam Skills

Marketing Marketing Strategy Management Product Development Business Development Negotiation Sales Management Market Research Team Management Customer Service

Muhammad Rashed Ul Alam Education Details

Frequently Asked Questions about Muhammad Rashed Ul Alam

What company does Muhammad Rashed Ul Alam work for?

Muhammad Rashed Ul Alam works for Interspeed

What is Muhammad Rashed Ul Alam's role at the current company?

Muhammad Rashed Ul Alam's current role is Business Head-Interspeed Advertising |Ex-DGM (Brand)-RFL Group of Companies | Ex-DGM (Brand)-Bengal Group of Industries |Brand Professional | Brand Equity | Brand Strategy | Brand Lover | Brand Thinker |.

What schools did Muhammad Rashed Ul Alam attend?

Muhammad Rashed Ul Alam attended University Of Chittagong.

What skills is Muhammad Rashed Ul Alam known for?

Muhammad Rashed Ul Alam has skills like Marketing, Marketing Strategy, Management, Product Development, Business Development, Negotiation, Sales Management, Market Research, Team Management, Customer Service.

Not the Muhammad Rashed Ul Alam you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.