Muhammad Rashed Ul Alam Email & Phone Number

Dhaka, Bangladesh

Dhaka, Bangladesh

Corporate Office, 105 Progati Sarani, Middla Badda, Dhaka 1212

Duties/Responsibilities: • Develops, presents, and negotiates the recommended portfolio of Brand and merchandising solutions with accounts ensuring standards of brand & profitability • Develops contacts and prospects that ensure long-term profitability for the company and customers• Develops and achieves maximum sales volume and profit objectives consistent with projections• Manages and participates in effective communication and relationship development with Brand• Identifies and manages new target account plans in conjunction with distributors• Promotes and sells product portfolio through direct customer contacts and developed opportunities• Increases territory sales and profitability through existing account development• Evaluates customer objectives, and provides solutions to generate add-on sales and profit• Partnering closely with the Customer teams in the field• Define clear and specific AMPS (assortment, merchandising, pricing and shelving) strategy for my Brand• Influence the brand’s activation to make sure it is being translated in store• Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio• Involvement in the development of the company’s long term planning that identifies new business opportunities• Working closely with distribution partners to obtain relevant information• Monitoring and analyzing business performance & business goals• Implementing the marketing plans by working with internal• Coordinating the development of communication materials such as catalogues, websites, brochures, packaging• Traveling internally to ensure the relationship with distributors• Delivering internal & external presentations regarding new product introductions, marketing, business objective & communication strategy• Coordinating regular meetings and preparing regular reports outlining the brand’s performance• Managing the status of projects, product testing and the evaluation

Corporate Office, 105 Progati Sarani, Middle Badda, Dhaka 1212

Duties/Responsibilities: • Creating, Caring & Communicating Sub-Brand under mother Brand & ensuring separate Brand logo for easy & effective communication• Measuring & evaluating Brand equity after any ATL & BTL program launch & comparing with last month• Finding out root cause of declining Brand image of any SKU & re-launching program for that SKU relating with TG• Keep continuous eye on Brand Portfolio & planning where communication is required according to Product CM • Monitoring & giving feedback of every program (that are launched) to top label management & Sales flexibility• Monitoring the Program of electronic media that are sponsored & measuring TRP & GRP comparing to last week• Preparing budget for any BTL program & analyzing the cost & CPR relating to Sales & giving feedback to Management• Comparing the Strategy of Competitors & finding out the difference between that of own company & competitors programs• Drafting the Advertising budget & execution of program relating to budget & end result given to top label management• Maintain etiquette with direct consumer who are using my Brand, taking feedback & change the Brand Strategy according to Consumer & Market feedback• Analyzing the result of Promotion program that are launched for Dealer, Retailer & Consumer & Comparing the cost relating to Revenue • Studying the trend, demand & fluctuation of each market before & after launching on promotional program & change the Branding tactics where needed• Proving the management that investment on Sub-Brand & Communication was correct after successful return on Brand image, Brand equity, Brand merchandising & Brand preference• Always informing the management what I am doing for my Brand to sustain attention, imagination & emotion of Brand long enough to make money from it

Corporate Office, 105 Progati Sarani, Middle Badda, Dhaka 1212

Duties/Responsibilities: • Brand Planning & Implement (ATL & BTL activities)• Trade & Consumer Promotional Plan & Implement• Study the trend, Demand, problem of different Markets & support them where required• Design attractive promotional program for Dealer, Retailer & Consumer• Study the delivered & undelivered products• Follow-up up the movement of promotional items along with sales• Make sure the gifts of promotions are going to in time & in right hand • Product & Packaging Development • Media & Communication Plan & Implement• Product movement & Sales trend analysis• Implementing advertising strategy and measuring Effectiveness• Analysis TRP (Total Rating Point) Report of Electronic & Print Media• Making Proposal & advertising budget (Electronic, Printing & Out Door Media) monthly• Market research and analysis of competitor activities• Planning and implementing promotional campaign and Budget• Maintain different events & activation • Maintain all product advertisement (Electronics & Printing Media, Out Door Media, etc.)• Planning & implementing graphical design related work• Strategies, Develop and Implement effective Communications and media plan & follow up• Communicate with media agencies & promote greater Coverage of the company activities• Liaison with operations for Production, Quality, availability & non-availability issue• Support to introduction of new products• Report to Management & improve communication so that Management is a aware of my thinking, planning, execution & activities • Create advertisement theme• Prepare Press Release, Brochure, Speeches, Biographies and Presentations,• Mentor, lead and supervise the public affairs and Communications team,• Managing monthly advertisement schedule (Electronics & Printing Media) & Media buying,• Billing & follow-ups & Publishing Yearly calendar, Eid Card, Brochure etc.• Arrange Press Conference• Participate in various Fair• Sales promotion & market development.

Corporate Office, 105 Progati Sarani, Middle Badda, Dhaka 1212

Duties/Responsibilities: • Report to Director-Marketing• Involvements of all the execution of Brand activities & ensure effectiveness• Ensure Marketing activities for each product that I assigned for• Think about right communication route to reach my TG• Conducts event for assigned products• Giving presentation on promotion activities to sales force• Preparing electronic media schedule according to media budget & channel wise• Calculation of cost per reach (CRP) according to cost wise & report to Director Marketing• Execution of CP,RP,DP, follow up & feedback given to Director-Marketing• Ensure proper launching of product or campaign• See what I am doing right & what I am doing wrong• Have continuous eye on competitors & their activities

19/2 Salim Tower, West Panthapath, Dhanmondi, Dhaka

Duties/Responsibilities: • Brand building activities• Brand Demonstration to the client • Brand building BTL activities according to Product• Corporate Sales target analysis & reporting• Brand portfolio managing• Visiting various organizations and preparing report on them and send to the top level management

79/A Metro Plaza (1St Floor), Sadarghat, Chattogram

Duties/Responsibilities: • Preparing offer of current projects & communicate to clients• Briefing projects demonstration to the potential clients• Visiting under construction projects & reporting to MD• Identifying weak area & implementing strategy• Monthly reporting to MD