Amazon Growth Specialist | Multi-Market Expert | Digital Brand Builder | PPC NinjaWith 4+ years of hands-on experience across Amazon marketplaces (USA, UK, AUS, JP, FR, UAE, SG), I specialize in launching, scaling, and optimizing private-label brands from scratch. Whether managing A-to-Z operations, spearheading TikTok ad campaigns, or leading Amazon PPC strategies for high-ticket products, my expertise drives consistent growth and maximizes ROI.I’ve successfully managed 200+ SKUs, 20+ PPC campaigns concurrently, and consistently achieved <15% TACoS for electric niche products, generating sales exceeding AED 300K+. From storefront design to FBA/FBM management and influencer marketing, I deliver results across multiple e-commerce platforms, including Shopify.Highlights:Leadership & Impact: Headed a team of 7 and worked with 50+ clients globally, completing 70+ successful projects.Expert Trainer: Trained by industry giants like Sunny Ali and Extreme Commerce – Delivered TikTok Shop expertise.Advanced Skillset: Proficient in Microsoft Excel, Data Visualization, and Technical Product ResearchAchievements: Selected for ICCBS Technology Incubator and completed My Amazon Guy PPC Course.I bring a unique blend of operations, strategy, and marketing expertise—unlocking sustainable growth for brands in competitive markets. my journey has been about making brands stand out and achieving measurable success.
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Amazon Senior ExecutiveSybex Lab (Pvt.) Ltd Mar 2024 - PresentKarāchi, Sindh, Pakistan -
Amazon Brand ManagerRapid Supplies Middle East Oct 2022 - Mar 2024Karāchi, Sindh, PakistanHandled More than 25 Brands In UAE, SG, KSA, Qatar, and Oman with 1000+ SKUs in Multiple Niches like Home appliances, Home Decor, hotel supplies, Electric Appliances, Large and Small Appliances, kitchen, and restaurant items.Meanwhile, I also Handled and setup Vendor Central of Amazon.ae for one for the company's Brand in Hotel Appliances.My Role was in Mainly Catalog Management, PPC Management, Listing Analysis, Brands Growth, and maintaining desired TACOS.
Muhammad Raza Education Details
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Business Information Technology
Frequently Asked Questions about Muhammad Raza
What company does Muhammad Raza work for?
Muhammad Raza works for Sybex Lab (Pvt.) Ltd
What is Muhammad Raza's role at the current company?
Muhammad Raza's current role is Amazon Brand & PPC Manager.
What schools did Muhammad Raza attend?
Muhammad Raza attended Segi University & Colleges.
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