Muhammad Ridha Email & Phone Number

Indonesia

Indonesia

Jakarta, Indonesia

- Developing in-depth business analysis to identify customer behavior patterns and trends.- Creating interactive dashboards using Tableau to visually present data and facilitate decision-making.- Building datamarts using dbt and Snowflake, ensuring data integrity and efficiency.- Standardizing event tracking to maintain consistency and accuracy in tracking data.- Focusing primarily on onboarding processes and marketing initiatives to enhance user experience and optimize marketing strategies.

Indonesia

- Supporting Payment, Shared Services, and Mutual Funds team until August 2022, and supporting HFT and CEO Office from September 2022 until now- Create a dashboard and analysis to support stakeholders to get information and insights- Create Monthly Investor and Management ReportProject:- Impact of Deposit Crypto Revamp to First Fiat Deposit Conversion Rate- Potential RDN Balance and Withdrawal to Bank Ajaib- Analysis of users Who Complained About RDN Withdrawal on Aug 2022- TPV Uplift Before and After Using Day Trading- 95th and 99th percentile VaR (Value at Risk) of Indonesian Stock

Indonesia

- Ingested data from Mixpanel into Snowflakes using DBT Cloud so product and UX teams can perform service analysis on frontend data better- Build a dashboard using Holistics to track all customer journeys in Spenmo and see how often users complete a task and how long it takes to finish a task.

Greater Jakarta Area, Indonesia

- Supporting Communication Services and Campaign Management (Responsible for maintaining all communication channels in Tokopedia), SEO, Web to App Banner, and Sharing Experience to get information and insight for better decisions.- Creating and maintaining dashboard to support product and business and product team to do self service analytics- Create a diagnostic, descriptive, predictive, or prescriptive Analysis to help business and product team make decisions- Do an AB testing analysis to help product team make better decisions for implementing new productProjects: - Creating user scoring for Tokopedia Notifads targeting to create a better campaign. This scoring can increase CTR up to 10% depending on the target size.- Creating Channel affinity of Tokopedia campaign channels to create a more segmented campaign and avoid spamming- Creating user scoring for Tokopedia Broadcast chat using Naive Bayes. This method reduces the cost significantly- Notification Center Expired date Analysis using transformation linear regressionsOptimizing the length of PDP Title and description to increase the google search positions- Creating Push notifications delivery rate prediction model using LightGBM

Greater Jakarta Area, Indonesia

- Three months of Data Science Training by Red & White Consulting Partners LLP- Created target, executed, tracked, and evaluated campaigns on Bank Mandiri- Created query automation using Talend Open studio- Created dashboard to help partner monitor the campaign performance- Create an Analysis and reportingProjects:- Create a descriptive model to convert Credit card users to user Power Bills based on their transactions behavior- Built a customer segmentation based on digital capabilities & dependencies in Banking for Mandiri Campaign - Evaluated Credit Card Increase Limit campaign and suggested new campaign strategy based on customer transaction behavior