After almost 8.5 years in KA. I move to Regional to managed Local Retailer Player to perfect my knowledge in modern Trade. here are some highlights● Managing All Local Retailer Player in Central Java Region● Recategorizing the local channel and their business plan for yearly target● Working hand in hand with distributors to meet sales to trade target● Managing Region Modern Trade Budget, Promo Execution, and Visibility● Restructuring the category contribution for sustainable growth● Develops unique local activities to drive more loyal customers in order to compete with KA● Together with Sales Controller to make sure on time/on right payment from and to Dist.

During this time, I managed double position for 6 months. here is the highlights● Strategic Target & Budget Movement between channel that impact Effective Budget usage● Collaboration with Sales Controller to managed overclaim and faster payment● Together with Channel & Category, creating 5 years plan for Modern Trade Channel

Managing all Hypermarket Channel Business Development, there are some major improvement that my team contributed to Nestle● Establish Direct DC to DC supply in Key Retailer (C4, Hypermart, Giant, Superindo, Lotte)● Managing target adjustment simulation for Hyper-Super Channel (2018) & all KA in late 2019.● Effective CCS by reducing the budget/trading term deal in some big customers● Develop High Performing Team and Hit 100% Ach monthly & Yearly target.● Solving faster overdue, over claim and fraud claim compared to other channel

Handling Carrefour as one of the biggest Hypermarket Channel Retailer. there are some highlight during this great assignment● Manage to hit growth during the decline of Hypermarket Channel ● Together with C4 & Nestle Ops, Direct Supply DC to DC Nationally for Carrefour for first time● Category development with C4 using market share fairness in Homeshelf and promotion● Effective budget usage in order to meet CCS (Customer Contribution Statement)

Handing Ramayana-AEON-LULU, in addition to manage target and trading term there are some key highlight during this assignment● Cooperation with Ramayana Dept Card to combine retail & fashion activities● Managing Ramayana over due to meet Nestle deadline● Developing stock real time with Ramayana IT for Nestle● Growth of AEON and LULU by helping them to develop category planogram

● Responsible for Nestle Nutrition category growth in Hypermart● executing trading term target execution flawlessly monthly, quarterly, and yearly● managing promo fund usage effectively● making sure reward calculation on budget and on plan● Implement visibility-planogram for Nestle Nutrition in all Hypermart stores National.● working together with category & channel to execute promotion and activities etc.

Acted as Sales Manager for all key accounts in Central Java Region (North Part), I am managing all key account customers covering Tegal, Pekalongan, Kendal, Weleri, Semarang, and Kudus. With main responsibilities to achieve sales target especially minimarket channel, ensuring good relationship with key account customers, manage activities and operation execution, performing tailored-localized brand activation and promotion and formed strong sales team.

Responsible to form, align and execute all business strategy covering new product development, budgeting, activities/promotion with main objective to increase market share, increase profitability and achieving monthly and yearly target that align in trading term / agreement.

Responsibilities:● Selecting high school student candidates together with local & national committee● taking care of the candidate visa, profiles and progress for submission at national level● communicating and developing exchanged students from Yogyakarta● Conducting and managing Arrival & Departure Orientation for exchanged students

Responsibilities: ● Managed Pertamina RU III’s stakeholder and publics by analyzing public & stakeholder opinion● Helped PR Dept on giving advices to management about policies and communication activities ● Created press release for journalist for PT. Pertamina RU III’s favors