Creating and Developing comprehensive marketing plans for calendar year.Strategic Development, implementation, and measurement of a comprehensive social media strategy for Phulkari.Lead point of contact for content across brand social and conventional channels.Researching current social benchmarks, audience preferences, and competitor data to identify engaging strategies.Executing social media campaigns, like PPC, carousal, retargeting, affiliate, push owl notifications, email marketing.Doing SEO in which adding blogs on shopify and updating meta headings and tags for better website ranking and crawling on google.Expertise in Facebook and Instagram Conversion and engagement ads.Achieved ROAS 55.28 with a 1.14 online conversion rate through my performance campaigns.Responsible for online and retail store success through strategic decision-making.Coordinating with Outdoor Media Agencies, digital PR Agencies, Social Media Bloggers, Event Organizers, and Print Media Agency.Managing relations with vendors, PR partners, and Marketing partners.Handling Campaign and Web Shoots single handedly in collaboration with stakeholders.Creating effective Omni-channel strategy for driving traffic to online and offline stores.Hands-on experience in handling e-commerce platform Shopify.Monitoring online performance metrics including traffic, sales, conversion rates.Overall brand management and corporate identity responsibility.Developing and implementing e-commerce strategy to enhance website performance.Demonstrated strengths in cost-effective marketing management and vendor negotiations.Achieved 160% online growth and 12% retail network growth. Develop and execute comprehensive marketing plans, potentially including ad development, media planning, online direct marketing, trade programs, etc.Implement procedures for new product launches and operations improving efficiency, cost savings, and time to market.Develop and manage marketing operating budget.

Assist in developing brand strategies aligned with company goals.Contribute to planning and executing marketing campaigns.Create and manage content that aligns with brand voice and values.Conduct market research to identify trends and consumer preferences.Monitor campaign performance and provide insights for improvement.Collaborate with internal teams and external partners.Engage with the audience on social media platforms.Ensure marketing materials adhere to brand guidelines.

Orchestrated exceptional marketing and advertising campaigns for flagship stores and dealers, consistently ensuring sales team met and exceeded targets.Spearheaded product awareness campaigns spanning diverse categories, including Kitchens, Doors, Wardrobes, Home Furniture, Office Furniture, and Kids Furniture.Directed all corporate and retail marketing functions, including brand management, successful product launches, media buying, showroom branding, media tracking, marketing collaterals, event management, and exhibitions.Conducted insightful market research on competitor brand products and pricing packages, providing critical insights for strategic decision-making.Demonstrated expertise in cost-effective marketing management and skillful vendor negotiations, consistently achieving an average of 10% under-budget while driving business growth.Expertly managed budgets and expenditures, maintaining financial transparency and efficiency.Oversaw the seamless execution of over 20 exhibitions, from meticulous pre-event planning to post-event evaluation.Provided regular comprehensive reports to directors, GM, and Senior Marketing Manager, fostering clear communication and alignment.