Marketing Manager
Current- Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.- Develops and manages sales/marketing operating budgets.- Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.- Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.- Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.- Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.- Directs sales forecasting activities and sets performance goals accordingly.- Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.- Analyzes and controls expenditures of division to conform to budgetary requirements.- Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.