• Regularly monitored SEO key performance indicators, initiating actions that uncover issues and discover new opportunities.• Monitored and evaluated search results and search performance across the major search channels to improve rankings using in-house and third-party tracking tools.• Produced SEO analysis and recommendations pertaining to elements and structure of websites and web pages.• Spearheaded conversion rate optimization (CRO) initiatives to improve overall website performance, user experience, and conversion rates.• Routinely checked and maintained on-page optimization for targeted keywords and parent pages to drive organic traffic.• Performed keyword research to optimize existing content and uncover new opportunities.• Managed and refined internal linking strategies.• Reported on web traffic statistics and outcomes across all website channels to senior management on the effectiveness of various campaigns and initiatives using tools like GA4, Ahrefs, Salesforce, dragon metrics• Executed linking-building strategies for the website to improve its authority on SERPs.• Assisted the content team with advanced keyword research and review.• Provided recommendations and executed and managed strategies for content development in coordination with SEO goals.

• Developed optimization strategies that increased the company's search engine results rankings.• Researched SEO keywords to use throughout the company's website and marketing materials.• Set measurable goals that demonstrate improvement in marketing efforts.• Monitored daily performance metrics to understand SEO strategy performance.• Measured performance of digital marketing efforts using various Web analytics tools (Google Analytics, Agency Analytics, Facebook Analytics, Web Trends, etc.)• Efficiently communicated with management to align goals.• Wrote compelling, high-quality website content, including blog posts and page descriptions.• Updated content and website links for maximum optimization and search engine rankings.• Created and optimized Google Business Listings and local pages to strengthen the company's local online presence and accessibility.• Built the website on WordPress and led the development of a custom web app for client registration. (Used Elementor, Divi, and Avada themes).• Performed A/B testing on pages to improve CRO and engagements on the site.• Managed the company's overall online marketing strategy.

• Developed and executed on digital marketing SEO and PPC plans.• Generate monthly reports on our marketing campaign’s performance.• Conducted technical, content, and competitive analysis to identify opportunities, technical issues, and content gaps, and providing specifically tailored tactics based on the insights.• Optimized website and social media channels for SEO.• Managed art and copywriting in conjunction with creative/design staff.• Managed and analyzed key metrics for our website traffic.• Partnered with advertising and media specialists to increase marketing results.• Increased impressions and time on the web for multiple sites tied to the business.• Brainstormed and produced viral content ideas for white-hat link acquisition.• Trained and manage a team of junior SEO strategists.• Tailored best-practice recommendations to a client's situation to ensure the best possible performance.

• Build SEO strategy and worked with internal and external teams to implement.• Clearly communicated technical requirements to both developers and non-technical stakeholders.• Oversew and developed strategies for platform management, direction setting on key content development, tech implementation, and link building.• Worked with technical teams to ensure the proper title tags, alt text, and general technical implementation are SEO/SEM friendly.• Updated, maintained, and submitted sitemaps to search engines.• Built Backlink with Google best practices in mind.• Created, tracked, analyzed, and optimized PPC campaigns on Google AdWords, Bing Ads, Facebook Business Manager, and other biddable platforms.• Actively managed paid search and pay-per-click campaigns to maximize CPC, CPA, CTR, Search IS, etc., within monthly budgets.• Optimized paid search and network campaign campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, feed optimization, banner effectiveness, etc.• Monitored search trends, best practices, and new opportunities to ensure the agency’s growth.• Collaborated with the marketing team at large to integrate performance marketing efforts.• Created search-optimized, compelling metadata content and website content.• Communicated with account managers and clients about SEO strategies, tactics, deliverables, and performance.

Started as a Digital Marketing Intern and got promoted to Digital Marketing Manager.• Spearheaded two key projects, ContentCeleb and FundGoat, as Digital Marketing Manager, focusing on web content management, SEO, SMM, and SEM analysis.• Initiated and directed the launch of a brand-new WordPress site for FundGoat, overseeing site structuring, SEO setup, and content strategy development.• Enhanced ContentCeleb's online presence through meticulous content management, including proofreading, keyword optimization, and on-page SEO tactics, resulting in significantly improved SERP rankings.• Managed a team of freelance content writers, Proofread each article in detail, and Performed detailed keyword optimization for ranking high in SERPs, which included title tags, keywords in URL, image alt tags, proper utilization of heading tags, and all On-page SEO tactics.• Executed strategic social media campaigns for both projects, substantially increasing fan base, user engagement, and follower count across major platforms.• Managed comprehensive PPC and display advertising campaigns across Facebook, Google Ads, and Bing Ads, driving targeted web traffic and meeting conversion objectives.• Conducted detailed web and performance analytics, utilizing tools like Google Analytics for data-driven decision-making and campaign effectiveness assessment.• Utilized various digital marketing tools, including SEMrush, Moz, Screaming Frog for SEO, and Adobe Photoshop, Illustrator for graphic design, demonstrating versatility and technical proficiency.