Implementation of business objectives to drive sustainable financial growth through boosting sales and forging strong relationships with clients. Responsibilities include:-Reviewing, analyzing, and evaluating business procedures and contracts.-Implementing policies and procedures to improve day-to-day operations.-Ensuring work environments are adequate and safe.-Plan, direct, control, implement, evaluate, monitor, and forecast budgets and cost of sales in each division to achieve financial objectives.-Communicate and explains new directives, policies, or procedures to managers; for significant changes, meet with entire operations staff to explain differences, answer questions, and maintain morale.- Improving customer service and satisfaction through policy and procedural changes.- Leading coordination and integration of efforts among operations, technology, and customer service divisions to produce smoother workflow and more cost-effective business processes.- Projecting a positive image of the organization to employees, customers, industry, and community.- Generate new business and develop current relationships to meet or exceed revenue goals.-Planning and overseeing new marketing initiatives.-Researching organizations and individuals to find new opportunities.-Increasing the value of current customers while attracting new ones.-Finding and developing new markets and improving sales.-Attending conferences, meetings, and industry events.

Providing efficient Direct Store Delivery (DSD) business at the retail level by fulfilling the merchandising needs of grocery-related customers.• Providing neatly-merchandised displays and shelves, building display point-of-sale in all areas of the store, properly-rotated product on the shelf, and accurate price tags / point-of-sale in all departments. • Maintain rapport with key store individuals, while providing outstanding customer service. • Maintaining a timely and accurate merchandising call schedule and responsible for identifying and communicating individual store opportunities to the appropriate Mondelēz International personnel.

Attock petroleum limited is the 2nd largest oil marketing company in Pakistan. APL is the only oil marketing company in Pakistan belonging to a fully vertically integrated group covering all aspects of the Oil and Gas sector of Pakistan; from exploration, production and refining to marketing of a wide range of petroleum products.My job responsibilities included:•To identify and develop new and profitable Retail Outlets in liaison with the Government Regulatory Authorities & departments.• Supply management as per forecasted sales volume of the region.• Achieve volume, gross margin and profitability targets for both fuel and non-fuel activities.• Act as a business consultant to the dealers on proper management of retail outlets, on working capital & inventory management, product loss management, merchandising, customer handling, purchase records, advertising, promotions, credit control, outlet profitability, etc.•Working on branding Attock petroleum and testing of new differentiated complimentary services at retail outlets.

Part of an entrepreneurial setup and working as a free lance photographer and an event manager for different matrimonial and corporate events.

Visiting lecturer for Business courses of the Higher National Diploma (HND) class. Monitored students’ progress and provided feedbacks for improvements. Conducted educational workshop& field trips for students, linking their theoretical knowledge with its practical implication.

Part of the re-launch team of NIDO and designing a new marketing campaign to increase the primary and selective demand of nutritional products and their relative importance in children’s growth.Analyzing relationship between sales, production and distribution of the product by looking at sales and inventories of different regions. Working on the integrating commercial planning for the year 2015.

Responsible for checking assignments, quizzes and helping teacher in managing the course work.

A product analysis on tapioca starch and its feasibility for substituting it with corn starch in Pakistan based on the applications and cost of both products.Calculation of import duties, freight rate and other related costs was the major part of the job description.