Muhammad Safiullah Email & Phone Number

Pakistan

Hyderabad, Sindh, Pakistan

• Conducted targeted visit of key markets in the South region including Matiyari, Hyderabad, Latifabad, Nooriabad, Hala, Tando Muhammad Khan, and Kotri, driving numerical growth and market penetration.• Engaged directly with distribution channels and collaborated closely with distributors to achieve primary and secondary sales targets. This ensured effective product placement and availability resulting in 100% target achievement in Q4.• Orchestrated wholesale surveys across Matli, Badin, and adjoining areas, in collaboration with DEs, effectively optimizing distribution channels and gathering insights from approximately 400 shops.• Spearheaded the revalidation initiative for over 200 retail outlets in the Thatta territory, overseeing areas such as Gharo, Sakro, Bathoro, and Jati, and rectifying 100 shop locations to enhance market accessibility and coverage. • Developed and maintained strong relationships within the assigned territory, ensuring the brand is well-positioned and recognized.• Led the development of high-performing teams of DSRs and DEs to strengthen distribution network and drive sales growth.

Karāchi, Sindh, Pakistan

• Effectively managed a diverse client portfolio, overseeing end-to-end project lifecycle, ensuring a 95% client satisfaction and retention rate.• Executed branding designs for 50+ marketing collateral pieces, including brochures, flyers, posters, banners, certificates, standees, business cards, and proposals, enhancing brand visibility and recognition.• Spearheaded the development of three distinguished annual/sustainability reports (Abbott, Haleon Pakistan, and Gul Ahmed) and contributed to the team effort that led to national award-winning recognition.• Led complete website development process for clients such as AGP Limited and Toyo Packaging, ensuring seamless online presence and optimal user experience.• Played a pivotal role in successfully launching Fruit Nation and Lush brands, from research and brand naming to packaging, DVC planning, photography, and digital creativity, capturing target audience attention.• Developed and executed compelling social media campaigns for clients like Naila Kiani, The Green Ark, and Toyo Packaging, driving a 25% increase in follower engagement and a 15% growth in brand awareness.

Karāchi, Sindh, Pakistan

• Managing the busy customer service front by answering about 100 queries every day via emails, in-app chat, social media direct messages, and social media comments.• Taking control of all delivery-related concerns and working with TCS and TRAX to find solutions. Also, maintaining a weekly resolution rate of 87%.• Overseeing the creation of the monthly schedule and content for the Facebook community group for SadaPay's paying customers.

Karāchi, Sindh, Pakistan

Super Habib, a recently introduced premium cooking oil, was the subject of an intensive market study for the Experiential Learning Project (ELP). Conducted 5 focus group discussions (FGDs), a survey with more than 140 respondents, spoke with the BM and ABM of rival brands, compared HOM's digital presence to that of its rivals using various tools, and developed recommendations..

Karāchi, Sindh, Pakistan

• Conducted several tutorial sessions for 100 plus students which were pinnacle to their confidence.• Assisted my teacher in developing virtual communication skills among students and made them adaptable with online engagement.

Karāchi, Sindh, Pakistan

• Conducted market research on all imported FMCG products in the market, to classify those products which were/weren’t following SRO requirements. As a consequence, the company's imports statistics were improved by 30%.• Gathered the entire import data from 8 different IMT & LMT stores across Karachi and compiled it into an excel file containing 7 different categories for the FMCG items.• Created and performed a survey with 400 responses on most consumed FMCG products to identify the demand for imported goods for Nestle during Covid period.

Karāchi, Sindh, Pakistan

• Visited 5 retail stores in Karachi and Hyderabad and presented my analysis about POSM approach of PEL to the marketing manager.• Designed a full media plan for their launch of a new product, the idea of which was later implemented in PEL’s marketing campaign.

Karāchi, Sindh, Pakistan

• Worked on various social projects including Mind Matters which focused on the mental health issues among youth. This resulted in resolving issues for three students who were mentally disturbed and came for help.• Created posters for social media platforms including Facebook, Linked In, and Instagram which resulted in a 70 percent increase in the engagement on the page.

Bachelor Of Business Administration - Bba, Marketing, 3.50

Business

Business/Commerce, General

Activities and Societies: Inter House Basketball Team