Senior Creative Manager
CurrentManages and oversees the execution of an annual creative campaign calendar that includes the overall strategy for support marketing team retail, service & DEC ( Opening store & promotion )- Lead scalable, cost-efficient, and initiatives to conceptualise and generate ideas for all projects (in-house/ agency) - providing creative direction and technical information (mood, scripting, screenplay, sketch) turning concept into a persuasive creatives to meet overall business/ campaign objectives… Show more Manages and oversees the execution of an annual creative campaign calendar that includes the overall strategy for support marketing team retail, service & DEC ( Opening store & promotion )- Lead scalable, cost-efficient, and initiatives to conceptualise and generate ideas for all projects (in-house/ agency) - providing creative direction and technical information (mood, scripting, screenplay, sketch) turning concept into a persuasive creatives to meet overall business/ campaign objectives and needs.- Oversee the creative production process from end-to-end - from its inception, design, development, to execution, ensuring production deliverables meet requirements.- Responsible to build Brand equity to be the trusted and Top of Mind brand in the category and translate that into Creative assets creation strategy. Align all creative concepts to brand and campaign theme, objectives to deliver relevant ideas and deliverables. Show less