Lead Specialist, Cms, Seo & Web Content, Business Development, E-Commerce & Logistic, Marketing
Baridhara Basundhara, Dhaka
#Key Achievement:•Shoparu marketplace site design and development. Also, coordination with cross functional team and vendor.•Total Content development and UI-UX design of Shoparu marketplace site. •End to End client on boarding process for Shoparu.Major responsibilities:•Create the most compelling & simple to use marketplace platform that has higher than industry visit, NPS & conversion rate.•Be an active member of overall UX research & translate that into simple digital customer journey.•Drive UX & Customer Research to validate hypothesis, results & future strategy•Creates content web calendar, write, edit, proofread and procure new content.•Work with SEO member to Develop original content surrounding supplier products & services to include keyword & phrases that will increase traffic to Marketplace.•Increasing & improving page ranking & visibility of market place items & Services during search results & driving more traffic towards GP own digital assets•Keyword analysis, Enhancing Meta Descriptions, Alt Tag descriptions.•Constantly feedback to Commercial owners & Biz Dev team with reports so that they can continue to fine tune portfolio, proposition & simplicity.•Manage day-to-day web content changes and updates related to all digital platforms•Build on analytics to create more value for suppliers & assisted eCommerce partners•Leverage own & third party tools to get granular analytics to advise suppliers & GP Express partners•End to end product & platform lifecycle management with best in class experience & customer centric features•Close collaboration with Technology lead & Technology partners to drive the platform experience from all stakeholder perspective [customer, supplier & assisted eCom partners]•Best practice research and benchmarking. Conduct competitive analysis and develop a strong understanding of stakeholders to drive development decisions.