Technical Consultant
Current• Led Salesforce Marketing Cloud expertise, creating personalized AMPscript email templates.• Developed audience filters and utilized Personalization Studio for community site engagement.• Crafted Cloud Pages with AMPscript, SSJS, and integrated Salesforce Sales/Service Cloud.• Wrote Apex code and developed Lightning Web Components and Aura components for preference centers and unsubscribe pages.Marketing Cloud:• Implemented marketing campaigns with Journey Builder, Email Studio, and Automation Studio.• Utilized Marketing Cloud Connect, Data Stream, and AMP Script.• Achieved a 20% reduction in email bounce rates.• Managed subscriber data, import, segmentation, and designed 50+ mobile-responsive email mock-ups.Service Cloud: • Implemented Omni-Channel functionality in Salesforce Service Cloud.• Integrated email, chat, and web channels for centralized interactions.• Created reports and dashboards to track performance metrics.• Customized routing rules for efficient case and lead distribution.• Designed custom flow for automating case spam marking.• Included user-friendly interfaces, validation rules, and error handling in the automation.