- Deriving 60% of the dept's income, PKR 750 Mn, by managing business relationship with Citibank, JP Morgan, and Standard Chartered New York.- Established new relationships with Credit Swisse, UBS Switzerland and Banco Santander which are among the top banks in European Region.- Developed and implemented strategies to offer new way to strengthen the existing relationship with key banks.- Increased revenue by 7% by onboarding new banks to sign trade based rebate program.- Perform data analytics through MS Power BI to identify gaps and deriving insights from trade transactions data of all Corporate clients)- Based on Insights, negotiate trade margins, rebates and business terms with potential foreign banks.- Currently working on new product which is leverage based financing for Roshan Digital accountholders to earn arbitrage income by investing in Naya Pakistan Certificate.

- Develop business relationship with foreign bank and financial institutions- Identify revenue generating avenues and search for new products- Getting new clients on board for issuing guarantees and generating revenue.- Relationship Management and Conducting due diligence of Relation Management Accounts- Calculate insurance and foreign banks limits on YoY basis.*Achievement: Achieved a revenue target of PKR 1.1 Bn in FY 2020

- Research of Factors affecting Retailers to purchase online through Tech-based eB2B platforms.- Understanding customer journey and identifying potential areas which can be exploited to increase customer retention and loyalty.- Redefining core target audience to utilize marketing spend effectively for increasing customer base.- Recommended cost effective loyalty programs for increased app usage and customer retention- Based on retailers’ feedback, suggested improvements areas in the app for better UX/UI experience. - Developed social media marketing strategy and help in allocating budget for each platform based on conversion and effectiveness.- Provided insights to the company for gaining sustainable competitive advantage over other companies serving the same market.

- Understanding the whole process of supply chain and identify inefficiencies.- Reduce Lead time to make process more effective and efficient- Market research on related packaging products- Recommend new product development at Tri Pack

- Developed and implemented digital segmentation & targeting which helped the company to efficiently allocate sales force.- Analyze sales force performances against benchmark- Dashboard Analysis of Novartis’ Franchises and suggesting areas for improvement- Sales force incentive and franchise wise performance analysis- Competitor’s Analysis on IMS Data

- Social internship- Research based project to incorporate international practices- Social media marketing to increase reach and awareness- Conducted surveys and analyzed results

- English grammar and verbal instructor- English course developer

- Social internship- Research based projects to incorporate international practices- Social media marketing- Surveys analysis and report making