With over a decade of experience in the potato trade industry, I specialize in creating sustainable and profitable client relationships, optimizing procurement processes, and driving growth in retail, wholesale, industry, and HORECA markets. My career is marked by a commitment to achieving sales targets and exploring new business opportunities.Currently, I lead the EMEA sales efforts at PotatoNext. In this role, I maintain strong client relationships, identify new business opportunities, and close significant contracts. I use market insights to enhance our competitive position and stay ahead of industry trends.Previously, at Nedato - World Class Potatoes, I played a pivotal role in both account management and procurement for Northern and Southern Europe. I provided strategic input for sales and procurement, identified cross-selling and upselling opportunities, and coordinated internal teams for optimal customer service. I speak six languages, bringing a broad perspective to every client interaction. My passion for the industry is matched by a commitment to continuous learning and personal growth.Outside of work, I enjoy dancing, trading, traveling, and reading educational books and audiobooks. These interests enrich my personal and professional life, providing a well-rounded perspective.I look forward to connecting with professionals and exploring new opportunities for collaboration and success in the potato trade industry and beyond.