- Understanding client requirements and preferences including specific features, needs and delivery timelines- Conducting market research in the industry to identify opportunities for improvement - Analysing data related to projects such as resource utilisation and revenue generation, to identify insights for better decision making

- Analysed market trends and student preferences to develop targeted marketing strategies for university admissions.- Compiled and interpreted data to assess the effectiveness of marketing campaigns and provide actionable insights.- Collaborated with client institutions to tailor promotional materials and strategies

- Placed in the Trade Marketing Department, conducted market analysis using python and Excel on quantitative and qualitative data from marketing campaigns, displaying trends for senior associates to assist in decision making- Worked alongside the marketing team on the ”Pepsi Brand Rejuvenate Plan”, increasing market share from 9.5% to 12.4%- Analyzed the brand performance of Miranda in YRD June 2022, helped Miranda develop campaigns to compete with competitor Fanta and increase brand awareness growth rate by 6%

- Formulated an excel-based data base using advance tools (Python and Macros) to automate the generation of reports for business-line level, reducing workload by 10 hours/week- Generated weekly and monthly reports for six department heads using Excel and PowerPoint, showcasing critical performance information in an understandable and straightforward manner- Corrected errors (missing, repeated, and incorrect data) in a customer feedback portal through the use of Excel tools (VBA and Macros), leading to a 15% increase in response rate