Muhammad Shahid Rasool Email & Phone Number

Islamabad, Islāmābād, Pakistan

Faisalabad, Punjab, Pakistan

- Managing regional Trade Marketing Budgets and planning- Responsible for execution of Trade Marketing activities across the region- Product Availability and Visibility through Trade Marketing tools on LMTs and GT- Managing and monitoring the performance of Merchandising Officers (MOs)- On Job Training of Merchandising Team (MOs)- In Store BTL activities & post analysis of activities- Vendor's management for Execution and delivery of Trade Marketing Tools- Channel Development w.r.t EBM products- Retail Audit on EBM's paid outlets (Range and Retail Display outlets)- OOH Monitoring and reporting- Sooper Category Development and Deliverables- Market launches of New Product Development (Peek Frean's Brand)

Faisalabad

- Responsible for execution of Trade Marketing activities across the region- Managing and monitoring the performance of Merchandising Officers (MOs)- On Job Training of Merchandising Team (MOs)- In Store activities and Product Visibility- Coordinating with vendors for the creation, Execution and delivery of Trade Marketing Tools- Channel Development w.r.t EBM products- Retail Audit on EBM's paid outlets (Range and Retail Display outlets) - BTL activity Execution & monitoring- Market launches of New Product Development (Peek Frean's Brand)

Gujranwala

Monitoring and execution of Trade Marketing Activities at regional level - C3 (Gujranwala & Adjacent cities). • Responsible for Jazz Franchise & Mono Outlets (Jazz Points) Build-out & Branding in region in liaison with execution vendors and provide on spot solutions in day to day build-out issues• Responsible for Jazz’s Brand visibility including Jazz & Jazzcash (Fascia/OWV/AVH & Paint) in Central 3 region territories• Handling Visibility issues and cross coordination with regional teams & vendor(s)• Responsible for Organizing BTL activities in region (Kiosk/Van Activities/LBC/ Promotional Activities)• Responsible for retail Giveaways distribution in region• Training of Merchandisers team with strength of 25 team members• Vendor management & vendor coordination in visibility campaigns for region C3• POSM management for franchise & Retail Channel in region o handling and issuance of POSM towards regional sales teamso Ensuring availability of POSM in Zonal stores/ Franchise officeso Ensuring adequate stock & POSM at merchandising level in response to promotions and offers of companyo Maintaining MBU Wise report of POSM on monthly basis & Quarterly basis

Islamabad

Coordination with Brand TeamMobilink’s Brand visibility including Mobilink & Mobicash (Fascia/OWV/AVH & Paint)Handling of Visibility issues and cross coordination with procurement & regional teamsOrganizing BTL activities all across regions (Van Activities/Promotional Activities)

Master Of Business Administration (M.B.A.), Telecommunications Management

Bachelor’S Degree, B.Sc. (Computer Sciences).

B.Sc. (Computer Sciences)