Responsible for direct revenue/sales generation/ top-line achievement/ customer conversion and experience management of Dhaka city, adjacent Dhaka & Faridpur region for Neuropsychiatry business of Sun Pharma Bangladesh.- Transforming sales process - Understanding customer journey map & derive appropriate engagement plan- Customer experience management- Coaching and enabling team, instilling a culture of ownership and empowerment- Ensuring return on efforts, investment & profitability

Taking care of marketing/brand management functions of Neuropsychiatry business unit of Sun Pharma Bangladesh - Driving end to end marketing initiatives - Accelerate growth and transformation for business- Devising strategic, marketing and tactical execution plan- Cross-functional collaboration to enable better processes are in place

Portfolio: Neuropsychiatry 1. Category/Brand Leadership in the country levela) Strategic planning, direction and tactical execution for the brand/therapy.b) Develop & execute new scientific initiatives in the therapy areac) Market research in order to understand the competitive scenario to optimize the pland) New product launch & product life cycle management2. Media Plan & Executiona) Plan & execute country media plan in congruence with the global planb) Develop contents, design promotional inputs for ATL/BTLc) Training & conducting cycle meeting with sales team 3. Financiala) Develop annual revenue & expense budget aligned with company policiesb) Achieve portfolio/therapy sales objectivec) Manage profitability/ROI for brands/therapy/business unit4. Relationship Managementa) Maintaining relationship with key customers/KOLs b) Manage & liaise with therapy experts, KOLs, Global & local medical societiesc) Partnering with stakeholders/agencies to provide materials & programs to support patient needs5. Cross-functional Liaisona) Work closely with supply chain & distribution channel b) Liaising with HR, Training, Regulatory & Medical Services

Marketing Planning Department.Portfolio: Neuro-psychiatry • Develop the Annual Brand & Strategic Plan• Develop annual sales & expense budget aligned with company policies• Ensure implementation of strategy & tactics through channel to achieve objective• Market research in order to understand the competitive scenario to optimize the plan• Manage & liaise with therapy experts, KOLs, Global & local medical societies, and Global marketing planning team• Develop & execute new scientific initiatives in therapy area

Marketing Planning Department.Portfolio: Neuro-psychiatry• Develop the Annual Brand & Strategic Plan• Develop annual sales & expense budget aligned with company policies• Ensure implementation of strategy & tactics through channel to achieve objective• Market research in order to understand the competitive scenario to optimize the plan• Manage & liaise with therapy experts, KOLs, Global & local medical societies, and Global marketing planning team• Develop & execute new scientific initiatives in therapy area

Marketing Planning DepartmentPortfolio: Neuro & PsychiatryAssigned Focused Brands: NEUGABA (Pregabalin), MIRTAZ (Mirtazapine), QUTIPIN (Quetiapine), OXETOL (Oxcarbazepine), SIZODON (Risperidone), SYNDOPA (Levodopa/Carbidopa), LONAZEP (Clonazepam), DUZELA (Duloxetine), RIVAMER (Rivastigmine), Escitalopram (Nexito)Responsibilities:• Market Research to understand various parameters to decide Product range• Developing annual sales & expense budget• Annual brand planning and other strategic planning• Formulating marketing strategies for assigned portfolio• Developing promotional materials• Product training to sales team • Maintaining professional relationship with KOLs • Organizing scientific conference and seminar etc.

Product ManagementAssigned Major Brands: AZIN (Azithromycin), MEGAFIL (Tadalafil), FASTDOL (Paracetamol & Tramadol), GABON (Gabapentin), SEVEL (Sevelamer)

Product Management