I founded Performize Media with a vision to revolutionize lead generation for e-learning businesses. • Specialized in delivering tailored lead generation solutions with the help of Meta/TikTok/Google Ads for e-learning businesses, focusing on driving sustainable growth.• Implemented nurturing strategies that turned leads into customers, driving exceptional conversion rates.• Crafted personalized email and WhatsApp sequences to optimize sales funnels for maximum engagement.1.5 Years Experience | $150K+ Ad Spend

Selected from over 90 applicants for a marketing specialist role after Waqas Hassan posted a story about needing someone for his project. This opportunity involved working on his "Gen AI Accelerator Course." I quickly got up to speed on the course, deeply understanding its structure and goals. My responsibilities included:Creating engaging ad creatives and launching Facebook ad, TikTok ads, Google ads campaigns to generate quality leads.Automating the lead collection system using Zapier and other tools to streamline the process.Analyzing and customizing campaigns daily based on performance data to ensure optimization.Generating reports every day and consistently achieving a low cost per lead.

I've had the opportunity to work with a variety of companies across different industries, including salons, mentorship programs, business registration services, insurance, IT companies, and education. Throughout these projects, I have provided a range of skills such as Social media management, Facebook advertising, Lead generation, and Video/Reel editing, helping businesses enhance their online presence, generate leads, and optimize their marketing strategies for better results.

As a digital marketing associate, I have had the privilege of working with Pakistan's leading brands, including Ronin, Phoenix Batteries, Adamjee, Orient, Cometinsure, Synergy, The Roshaan's, and many more. My primary focus has been to devise and execute effective campaign strategies aligned with the objectives of each brand.On Facebook Ads, I have utilized A/B testing to optimize ad performance and maximize engagement. This involved testing various ad creatives, copy variations, targeting options, and ad formats to identify the most effective combinations.For Google Ads, I have conducted extensive keyword research using Google Keyword Planner, Google Autosuggest, and SEMrush to identify high-value keywords for each campaign. I have managed PPC campaigns with budgets of up to 400k+ Ad Spend, and I constantly optimize them by conducting ad copy tests, employing manual CPC bidding strategies, and removing irrelevant negative keywords.Moreover, I have collaborated with design and development teams to create captivating landing pages and visually appealing creatives for advertisements. The coordination with these teams ensures that the campaigns are cohesive and optimized for conversions.I am well-versed in using various tools like SEMrush, Google Data Studio, Google Keyword Planner, ChatGPT, MS Excel & PowerPoint, Canva, and Respond.io to gather insights, track performance, and produce meaningful reports for clients and stakeholders.Throughout my experience in this job, I have honed my skills in Google Ads, Facebook Ads, Instagram Ads, Social Media Marketing, PPC, Campaign Strategy, Analytics & Reporting, and have consistently delivered exceptional results for the brands I have worked with.

During my tenure at Trade Optimize, I had the incredible opportunity to serve as a Social Media Manager, where I played a vital role in crafting compelling social media graphics and creative posts. Working closely with a diverse portfolio of 12+ Chinese and USA clients,My responsibilities extended to scheduling posts strategically, devising effective content strategies, and executing campaigns to elevate clients' social media presence and boost engagement. It was a truly collaborative environment, and I thoroughly enjoyed working alongside the talented developer and design teams to bring innovative ideas to fruition

As a customer support representative for Daraz, I am responsible for engaging with sellers through both calls and chats to address their queries and concerns. Using effective communication and problem-solving skills, I assist sellers in resolving issues related to their products, orders, account management, or any other platform-related inquiries. By providing timely and accurate information, I strive to create a positive and seamless experience for the sellers, fostering a strong and trustworthy relationship between Daraz and its valuable partners. Through these interactions, I contribute to enhancing seller satisfaction, promoting business growth, and maintaining the platform's reputation as a reliable and supportive e-commerce marketplace.